In This Issue
Boost for pet industry as four trend-setting firms are recognised with Queen's Award for Enterprise
Dog Rocks' international success rewarded
The ultimate achievement for pet food brand Lily's Kitchen
Innovation Award is just the tonic for Lintbells
GA Pet Food Partners rewarded for international trade
Well-established North Norfolk pet shop for sale
PDSA launches exciting new range of pet care products
Bucktons launch high energy suet pellets in three flavours
PetQuip database helps generate overseas sales leads
Cotswold RAW expands its rural repertoire
Eukanuba to offer nutritional advice at National Pet Show
‘God Save The Corgi’ treats celebrate Queen’s birthday
SureFlap launches the SureFeed Sealed Pet Bowl
Get your own copy of Pet Trade Xtra
Vets call on MPs for better tools for enforcement of animal welfare laws
New mini variety of popular Arden Grange diet
New appointment at Grove Pet Foods
Barking Heads launches treat to help dogs get fit
Joint Tablets added to Beaphar range
PDSA vets come to the rescue of Ray the dog after food raid
FELIWAY FRIENDS tackles cat squabble problems
Benyfit Natural introduces a Premium Blend range
Bissell to revolutionise the carpet cleaning category
Johnston & Jeff produces wild bird feeding films
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SureFlap launches the SureFeed Sealed Pet Bowl

Recent research has revealed that cat owners who feed their pets wet food throw a third of it away because it either dries out or their cats won’t eat it - costing an owner approximately £10 a month per pet.

With this in mind, SureFlap, the award-winning pet product specialist, has extended its range of innovative pet feeders with the launch of the SureFeedSealed Pet Bowl.

The first non-microchip operated product to be developed by SureFlap, the SureFeed Sealed Pet Bowl features a motion-activated lid that opens when a pet approaches to reveal the food bowl containing the pet’s food; the lid then closes onto the sealed bowl when the pet moves away after eating.

Suitable for use with wet and dry food, the SureFeed Sealed Pet Bowl features a unique integrated seal to help keep food fresher for longer.  It also prevents wet food from drying out and reduces pet food odours in the home while preventing flies from settling on the pet’s food and laying eggs. The Sealed Pet Bowl is ideal for single pet households with cats or small dogs or multi-pet households where segregated feeding is not essential.

The SureFeed Sealed Pet Bowl comes with one grey bowl, but it is also compatible with the coloured range of SureFeed pet bowls available separately in blue, pink and green.  The bowl and lid can easily be removed for cleaning and the rest of the unit is wipe-clean.  The Sealed Pet Bowl runs on four C cell batteries that typically last for six months.

“The SureFeed Sealed Pet Bowl is sure to be a popular extension to the SureFeed range with research revealing that over 80 per cent of cat owners and nearly 70 per cent of dog owners would use the product,” comments Dr Nick Hill, founder and managing director at SureFlap.

To support the launch, SureFlap is offering retailers in-store demonstration kits that are ideal to place at the checkout.  A fun way to engage with customers, the food bowl can be filled with complimentary SureFeed branded sweets to tempt customers to help themselves and, in doing so, they get to see the product in action.  The kit contains a SureFeed Sealed Pet Bowl, a plastic display stand with integrated leaflet holder, 50 product leaflets, 500g of SureFeed branded sweets to be placed in the bowl and a product sticker.  SureFlap is offering a free SureFeed Sealed Pet Bowl demonstration kit to every retailer who orders four or more units for their store.

For further information on the SureFeed Sealed Pet Bowl (RRP £49.99) or the company’s microchip operated pet products which include the SureFeed Microchip Pet Feeder or its innovative SureFlap microchip pet doors, visit, phone 0800 912 7114 or email
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