Pooch and Mutt wins The Grocer New Product Award
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Pooch and Mutt’s Daily Dental, Grain-Free Dog Treats were the star performers in the Pet Food/Treats category of The Grocer New Product Awards 2016.
The Grocer magazine is the leading grocery industry publication in the UK, read by both retailers and suppliers.
Now in their fifth year, the awards recognise the significant contribution and celebrate the latest product developments in the grocery sector. After three months of a rigorous judging process, more than 200 entries were whittled down to 133 shortlisted products across 32 different categories.
Each product was tested with consumers across Great Britain and then passed onto a panel of experts. The judges said Pooch and Mutt’s Daily Dental Grain-Free Dog Treats offered a “good health message on pack”, reflecting its dental hygiene credentials on the “appealing” packaging. Consumers loved them. Or at least their dogs did: they were “very excited” and “loved them” according to triallists, with seven out of 10 rating their pet’s enjoyment as “excellent”. Over 60% said they would definitely or probably buy the product, which had an “eye--catching design” and a “reasonable price for a dental product” at £1.99 for 80g.
Launched in 2016, and sourced and made in the UK, Pooch and Mutt’s grain-free treats are the first functional, grain-free dog treats available anywhere in the world. Each treat is packed with 75% Chicken/Duck/Salmon. The treats are bigger bones than the mini-bone tube treats and are extruded instead of baked to give them extra crunch.
Pooch and Mutt has experienced huge growth both in the UK and internationally over the past year. Their award-winning grain-free treats have helped propel them as a leader of innovation in the natural dog food category with their specific, functional ingredients winning over the health-conscious dog owner.
Guy Blaskey, founder of Pooch and Mutt said: “We are tremendously proud to win The Grocer New Product Award as it confirms and reinforces the positive feedback we receive on a daily basis from our customers. This has been a significant year of growth for Pooch and Mutt and so it is fantastic to be recognised as a leader of innovation in the pet category from such a highly respected industry publication”.
To find out more about Pooch and Mutt’s full product range visit poochandmutt.com or call 020 30 111 567.
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