Nutriment has negotiated leaner raw material pricing for key products to provide instant savings to customers.

The pet food industry has not been immune to the raw ingredient, manufacturing, distribution, and operation cost hikes most industries have experienced in recent months. Unfortunately, some of these costs have had to be passed on to customers, with particular raw ingredient pricing increases being more intense than others.

Nutriment’s Core range Chicken Formula, for example, has recently seen unprecedented raw ingredient pricing increases due to a combination of factors directly effecting the poultry industry.

Strong supply relationships and transparency up and down the supply chain have both been crucial to the success of the Nutriment Raw brand to date. With that considered, raw ingredient pricing negotiations have been secured in order to improve customer pricing for the Chicken Formula – which is a long-standing favourite and best-seller in the Nutriment portfolio.

The savings on RRP are 30p per 500g tray (from £2.59 to £2.29); 60p per 1kg chubb pack (from £4.79 to £4.19) and 80p on 1.4kg chubbs (from £5.79 to £4.99).

“We think it’s really important for our loyal customers to know that we continuously assess our pricing (and the wider marketplace) and are committed to supporting raw feeders with high-quality products during more financially difficult times,” said Ryan Winwright, Hhead of commercial at Nutriment.

Nutriment has also recently launched their products in convenient new 1kg chubb packaging, in response to consumer feedback. Nutriment now offers their key raw food products in 500g trays, 1kg chubbs and 1.4kg chubbs to suit all dog sizes, feeding frequencies, storage facilities and packaging preferences.