Approximately 800 dogs go missing every year across the UK at popular walking locations, and more than 350 dogs go missing in Land’s End alone each year – making it the worst hotspot for lost pets, according to new research conducted by leading GPS animal tracker Kippy.

In light of these shocking statistics, Kippy is calling on owners to take precautions to protect their dogs this staycation season, especially as new research reveals interest in staycations continues to rise, increasing 15% year on year in 2026, whether it's a city break, a seaside escape, or a hiking holiday.

In fact, searches for hiking holidays continue to surge in the UK as holiday goers shift towards active travel rather than relaxing trips.

Land’s End in the South West, which attracts over 500,000 visitors a year3, came in as the top location for missing dogs in the UK, according to the data on reported missing dogs.

It’s followed by Snowdonia in North Wales and Hadrian’s Wall in the North East where 156 and 95 dogs go missing respectively on average each year.

On the flip side, the Cotswolds – which welcomes millions of visitors4 – had the lowest number of incidents.

Iacopo Buccarelli, Brand Reputation Manager at Kippy said: “as staycations only grow in popularity in the UK, we’re encouraging dog owners to remain vigilant and protect their pets as they embark on new adventures this summer.

“When exploring places that they’ve never been before, a dog’s sense of smell can be overwhelmed with new scents and if they lose their owners, it can be harder for them to find their way back.

“We know the idea of losing your pet can be incredibly anxiety inducing for pet owners and is something they'd rather not think about when preparing for a holiday. But in light of these statistics, we recommend taking precautions to keep them safe. Equipping your furry friend with a GPS tracker means even if they lose you, you won’t lose them for very long.”

Ahead of thousands of Brits heading on staycations this half term and into summer, experts in pet safety, Kippy, has revealed its tips for if you do lose sight of your beloved pet as the risk is revealed.

Kippy’s dog GPS model is lightweight and durable, offering peace of mind for any owner with a battery life of up to 15 days, live GPS tracking in real time, and coverage across all of Europe. Plus, it provides activity monitors, escape warnings, and a community of supportive users.