The Holistic Hound, a leader in natural pet care, was thrilled when it won the coveted Pet Industry Federation Innovation Award 2024 for its new product Don't Bug Me – a herbal monthly spot-on alternative designed to repel ticks and fleas in pets.

Founded in 2005 by best friends Jo Arbon and Clair Kelly, The Holistic Hound is at the forefront of the natural pet care industry. Their commitment to handcrafting 100% natural, scientifically-backed herbal products that promote the well-being of pets has set them apart as innovators and leaders in the field.

"Don't Bug Me" is a testament to The Holistic Hound’s dedication to providing pet owners with safe and natural alternatives. This new product harnesses the power of herbal ingredients to effectively protect pets from ticks and fleas without the use of harmful chemicals. It is a monthly spot-on treatment that is easy to apply, ensuring that pets are protected year-round.

Traditional parasiticides have recently featured in the news as they have been found to be damaging to wildlife and our rivers. Despite an EU-wide ban on their use in farming, neurotoxins were found in 99% of water samples from 20 UK rivers. Some concerns have been raised that these toxins are originating from licenced veterinary treatments we use on our pets. This is where “Don’t Bug Me” is different. It does not contain any neurotoxic ingredients, making it safe for pets, their people, and the environment.

Furthermore, the Holistic Hound avoids single-use plastic blister packs, and in doing so supports a commitment to long term environmental sustainability.  

A single bottle will typically last a 20kg dog a year, with standard monthly application, making it not only an environmentally positive choice, but financially savvy choice for pet owners too.

"We are incredibly honoured to receive the Pet Industry Federation Innovation Award 2024," said Jo Arbon, co-founder of The Holistic Hound. "This recognition is a testament to our unwavering commitment to creating natural and effective pet care solutions. 'Don't Bug Me' is a product we are immensely proud of, and we believe it will make a significant difference in the lives of pets and their owners."

Fellow co-founder Clair Kelly added, "Winning this award highlights the innovation and hard work of our entire team. We are dedicated to pushing the boundaries of what is possible in natural pet care, and we will continue to strive for excellence and bring more ground-breaking products to the market."

The Pet Industry Federation Innovation Award is a prestigious accolade that recognises outstanding achievements and innovations in the pet care industry. The Holistic Hound’s Don't Bug Me stood out among numerous entries, impressing the judges with its unique formulation, efficacy, and commitment to sustainability.

For more information visit www.theholistichound.com.