In This Issue
Nylabone donation supports medical detection dogs
PAWD DRINKS raises over £800 for Oakwood Dog Rescue
Guinea Pig Welfare Forum returns for third year
Return-to-office pressures linked to rise in pet owner anxiety after rehoming or adoption, experts warn
Pooch & Mutt enters freeze-dried category
Get your own copy of Pet Trade Xtra
Council grant helps pet business to grow
New era dawns with a new look for Leucillin
Cornish pet wellness brand achieves 100% sustainability
Royal Mail collection cap risks hitting small retailers
Pets at Home set to open new store
Staying safe in Summer: How to take care of dogs in the heat
The best of last edition of Pet Trade Xtra
Prestigious pet industry awards now open for entries
Dragons’ Den pet brand wins £11m investment
Family pet business scoops double awards victory
Pet food brand surpasses £100m in sales
The first-ever Raw & Fresh Awards launch in 2027
Flea treatment restrictions would hit lower-income pet owners hardest
Lords Pet Parasite Medication inquiry concludes
Burgess acquires German brand to accelerate global expansion
Naturaw to triple production thanks to six-figure funding 
See all the new product launches at PATS 2026
Fresh dog food brand secures growth investment
Play9 secures Jollyes listing as growth story continues
The PetFellas partners with Himalayan Pet Supply to bring premium natural chews back to UK market
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Pet food brand surpasses £100m in sales

 

Pet food business Lily’s Kitchen has recorded sales of more than £100 million for the first time, with its ecommerce offering, supermarket partnerships and international expansion contributing towards the growth.

 

Chief executive officer Giorgio Vesprini, commenting on Lily’s Kitchen accounts for year ending December 2025, said: “2025 was a milestone year for our team, which has worked incredibly hard to deliver sales of more than £100m for the first time.

 

“This commercial success, alongside our highest-ever B Corp recertification in Q1, scoring 102 points, has not only helped us gain market share but demonstrates our commitment to using business as a force for good.

 

“It is testament to the dedication and passion from across the business that has seen volume-led growth with gains in distribution across UK retail including grocery and specialty, strong performance across D2C and ecommerce, international expansion into new markets, and innovative new launches including a complete update of our cat menu and the introduction of a new texture for our dog menu, Ultimate Chicken Stews.

 

“In particular, in 2025 we were proud to have secured incremental distribution increases in across various categories in Tesco, Waitrose, Sainsburys and Co-op. All of this is against a backdrop of increased interest in nutrition from pet parents who want to ensure their pets are enjoying meals made with proper meat and natural ingredients.

 

“We look forward to keeping up this momentum through 2026 and beyond.”

 

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