The Pet Food Manufacturers’ Association has welcomed Claire Robinson-Davies, Nestlé Purina Corporate Communications Director (UK&I, Netherlands, Nordics) as its new chair.

Claire brings a wealth of experience to the role following many years as a representative on the PFMA Executive Committee and Chair of the Sustainability Committee.

Sustainability will be a focal point for Claire’s two-year tenure: “As a responsible industry, environmental sustainability continues be high on the PFMA’s agenda. We also know pet owners want to feed their pets in a way that respects and protects the environment for future generations. We are working closely with government and other organisations to ensure we address common challenges, including sustainable raw materials, environmentally friendly production, and recyclable packaging materials.

"Supporting our members in their decarbonisation journeys is particularly critical, which is why we recently embarked on an exciting project looking at the sustainability of key pet food ingredients. We look forward to sharing the results later this summer. I am excited and honoured to take up this role and to help shape the way forward for our industry.”    

Michael Bellingham, PFMA Chief Executive, adds: “Claire joins a strong Chair team with Greg Van Praagh (Benyfit Natural) as Past Chair and Anna Horrell (Goldline Feeds) as Vice Chair. Work is already underway for an action packed two years ahead.”

The PFMA Annual Report 2022 is now available online at https://pfma-reports.co.uk/. The report highlights the projects undertaken in 2021 and plans for 2022 along with the key facts and figures for the pet population and pet food market.