FEDIAF, the voice of the European Pet Food Industry, has elected Greg Van Praagh as its new president, following a vote at the Association’s General Assembly held in Brussels. 

Greg, who represents UK Pet Food (formerly PFMA) and is co-founder of Benyfit Natural, succeeds Rosa Carbonell, who has served as FEDIAF president since 2022. The General Assembly also confirmed the full composition of the new Board of Directors, including the appointment of two vice-presidents and the election of two new board members.

Greg brings extensive experience at the intersection of pet food manufacturing, trade association leadership, and regulatory engagement. A co-founder of Benyfit Natural – a pioneering commercial raw pet food brand now part of the Snellman family – he served as Managing Director and subsequently as Head of UK & Europe at the Real Pet Food Company (RPFC).

He has been a prominent figure in UK and European pet food policy for nearly a decade. He served as chairman of the Pet Food Manufacturers’ Association (PFMA) – now UK Pet Food. During his chairmanship, he spearheaded the rebranding and modernisation of the Association. He has been an active member of the FEDIAF Board of Directors since his election to the Board in 2024.

Greg said: “It is a profound honour to be elected president of FEDIAF at such a pivotal moment for our industry. 

“Europe’s pet food sector feeds hundreds of millions of beloved animals and supports tens of thousands of jobs across the continent. 

“My focus will be on ensuring that our regulatory environment allows innovation to flourish, that we maintain the highest standards of safety and nutrition, and that we continue to make the compelling case for the important role pets play in people’s lives. 

“I am grateful to the members for their trust, and I look forward to building on the exceptional work of my predecessor.”