International interest in UK pet products soared this week as scores of companies showcased their innovative ranges at Interzoo in Germany.

Almost all of the 50-plus exhibiting companies in the PetQuip-organised group have new and exciting products on display, covering many sectors of the pet industry.  

New food and treat varieties include gluten-free, grain-free, high meat content and festive treats. There are even dog chews that have their origin in the hills of the Himalayas. 

In the field of high tech there are the latest innovations in app-enabled dog behaviour monitors, food measures and cat flaps. 

Other product sectors to feature innovations include dog training aids, jackets that allow dogs to be seen in the dark, pet bedding, microfibre towels, mats, pet hair removers, feeding bowls, dog toilets, shampoos and cosmetics.

In addition to the UK product supplier exhibitors, PetQuip is organising and manning a British pet product information stand, which buyers can visit to source thousands of British pet products.

The Canny Company (Hall 9 – Stand 603b) is showing a dog collar that is designed to stop dogs pulling on the lead. Kind, safe, comfortable and effective, it helps owners to enjoy walking their dog. Voted ‘Best New Product’ by the UK Pet Product Retail Association when it was first launched, it has since sold almost a million units worldwide.  A range of colours and sizes to suit all dogs is available, as well as eye-catching point of sale material to help maximise sales.

Sean McElherron (above), of the Canny Company with his Canny Collar in the new colour purple.