As one of the UK’s leading manufacturers of cold-pressed natural dry dog food and raw frozen meals for dogs, Wilsons Pet Food is set to launch a substantial line-up of new products during PATS, and unveil a striking new look for the much-loved brand.    

“We’re counting down for what will undoubtedly be our busiest PATS show yet,” explained Craig Wallace, MD, Wilsons Pet Food.  “We have an extensive selection of new products to launch; over forty SKUs span our range of natural meals, treats and supplements. We have also invested in an impactful new look for the brand; PATS is the ideal place to share all our exciting news with the trade.”

At Wilsons, the focus remains on natural recipes for dogs, using high-quality ingredients sourced from the UK. All products are packed with wholesome goodness and free from artificial colours, preservatives and flavourings.

“The new products launching, continue to offer pet owners the high-quality recipes they’ve come to expect from Wilsons," explains Craig. “We’re looking forward to promoting our current ranges to the trade and unveiling all the exciting NPD that will soon be available to stock."

At PATS stand B10, Wilsons will offer the trade a special discount during PATS: a 10% saving when spending over £200, 15% saving when spending over £350 and 20% with £500 spent. Wilsons will also be running a competition at PATS to win over £300 worth of stock.

To learn more about Wilsons meals and treats, contact the team at trade@wilsonspetfood.co.uk