Independent pet nutrition retailer Pickles Pet Pantry has won the ‘Most Innovative Peptide Partner’ award at GA Pet Food Partners’ flagship European industry event.

The awards were held at GA Pet Food Partners’ state-of-the-art manufacturing site, Plocks Farm – a stunning location known for its heritage, sustainability, and cutting-edge production capabilities. 

The event welcomed over 200 guests from across Europe – including retailers, nutritionists, and European partners – for what is widely considered the pet food industry event of the year.

In a highly competitive field, Pickles Pet Pantry emerged as a standout, taking home the top award in innovation ahead of industry leaders from across the continent.

The recognition celebrates Pickles’ development of its in-house brand, Peterinary, a naturally hydrolysed, high-meat-content food specially formulated for allergy-prone pets. 

Peterinary blends the latest in nutritional science with natural, responsibly sourced ingredients – all inspired by the needs of the Pickles team’s own beloved pets. Peterinary is changing the lives of pets who previously struggled with sensitivities and poor digestion.

“This recognition is a huge honour,” said Katie Parker, founder of Pickles Pet Pantry. 

“Peterinary was born out of a real need we saw in our own dogs – pets who needed something better, gentler, and truly effective. To have that vision recognised at a European level, and by our trusted manufacturing partners, is an incredible milestone for us.”

GA Pet Food Partners, one of Europe’s most respected manufacturers, applauded Pickles Pet Pantry’s commitment to innovation, customer education, and science-led solutions for modern pet health.

“It is remarkable to see the success of Pickles Pet Pantry in such a short space of time,” said James Bracewell, Sales Director and son of founder Roger Bracewell.

“Katie and Jack are really passionate about what they do, and that has truly shone through with the launch of their Peterinary range. Huge congratulations – it’s fully deserved.”

www.picklespetpantry.co.uk