American company Central Garden & Pet Company has entered into a definitive agreement to acquire a majority interest in leading European firm TRIXIE from founder Bonnik Hansen and current shareholders Dirk Jessen and Volker Haak.
The acquisition strengthens Central’s portfolio of pet and garden brands and represents a major step in expanding the company’s presence in Europe.
Founded in 1974 and headquartered in Tarp, Germany, TRIXIE has grown into the leading European pet supplies and pet snacks company. The company employs close to 600 people and serves over 30,000 pet retail stores internationally, offering a broad assortment of more than 6,000 products for dogs, cats, birds, reptiles, and small animals, including accessories, toys, treats, snacks, habitats, apparel, bedding, and travel solutions.
Approximately 90% of sales are generated from TRIXIE’s own-brand portfolio, supported by strong in-house design team that introduces around 500 new products per year. TRIXIE is recognized for its product innovation, category expertise, and industry-leading logistics and fulfillment capabilities. Together, Central and TRIXIE create the leading global player in pet supplies.
The European pet supplies and snacks market, representing approx. €10 billion in annual sales, is expected to grow at a mid-single digit growth rate1), supported by favorable long-term trends including increased focus on pet health, pet tech, humanization and premiumization.
TRIXIE’s established portfolio and market position allow it to participate in these trends while providing Central with an attractive platform for future expansion in Europe. The combination is expected to drive organic growth through winning innovation and a strong channel presence, and to accelerate pet supplies growth, particularly in Europe, by leveraging TRIXIE's industry-leading logistics and fulfillment capabilities along with its expertise in navigating diverse European markets. This also gives Central a differentiated presence with approx. 10% of net sales generated outside of the United States and establishes a scaled platform to consolidate the fragmented European pet specialty market.
“The addition of TRIXIE strengthens Central’s position across key European pet supplies markets and adds a scaled platform with deep category expertise, strong retail relationships, and industry-leading logistics and fulfillment capabilities across the region,” said Niko Lahanas, Chief Executive Officer of Central Garden & Pet.
“Bonnik Hansen and the TRIXIE team have built a remarkable company over the past 50 years. We are pleased that a very strong management team will continue leading the business, and we believe this partnership positions us well to drive long-term growth and better serve pet parents across Europe and the United States.”
TRIXIE will operate within Central's Pet segment. Central plans to leverage its scale, sourcing capabilities, and product development expertise to support TRIXIE's continued growth while preserving the entrepreneurial culture, customer focus, and market strengths that have made the company a leader in the European pet supplies market.
"Joining forces with Central Garden & Pet marks an important milestone in TRIXIE's 50-year history," said Bonnik Hansen, Founder of TRIXIE. "I am incredibly proud of what our employees, customers, and partners have built together. In looking for a partner, it was important to us to find a company that shares our values, our culture, and our long-term thinking. We are confident that Central is the right partner to build on our strong foundation and carry the company successfully through its next stage of growth."
TRIXIE's proven leadership will remain in place following completion of the transaction. Management will continue to be led by Dirk Jessen, Burkhard Friedrichsen, and Danny Bollerey. In addition, Dirk Jessen and Volker Haak will remain minority shareholders in TRIXIE. Their continued involvement underscores their long-term confidence in the company's future and provides continuity for employees, customers, trading partners, and suppliers. Volker Haak will also continue to support TRIXIE as a consultant, contributing his extensive experience to the company's ongoing development and its activities across European markets.
The transaction is expected to close in the first half of Central’s fiscal 2027, subject to regulatory approval and other customary closing conditions.
