Leading wholesaler Battles is to sponsor the complimentary visitor car parking at BETA International 2017 as part of its commitment to the equestrian trade.

The trade fair will enjoy exclusive use of car parks North 5, 6 and 7, only a few minutes’ walk from the halls and on a free shuttle bus route operating every seven minutes. BETA International visitors will also be issued with a Battles-branded ticket, which they should surrender before leaving the car parks.

“We appreciate that travelling to the show can be expensive, so we are delighted to sponsor the complimentary car parking as our way of giving back to the industry,” said Battles commercial manager Anna Clarke. “This initiative is a great way for us to support our trade customers and the show itself. We know that it's the little things like having an easy-to-find, spacious place to park with no incurred charges that make such a big difference.”

BETA International organiser Claire Thomas added: “We are extremely pleased that we are able to offer complimentary visitor parking courtesy of Battles and very much looking forward to working with Anna and the rest of the team over the coming months. This popular visitor service is a tremendous asset to the trade fair and its visitors, allowing us to ensure that everyone enjoys a really positive BETA International experience.”

The agreement sees Lincoln-based Battles join fellow sponsors Charles Owen, Ekkia, Equestrian Trade News, Henson Franklyn, Hy, NAF, Shires Equestrian, Schockemöhle Sports, Toggi and main sponsor Neue Schule.

BETA International is the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products. The 2017 show will take place at the NEC, Birmingham, from 22 to 24 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.