In This Issue
Revealed: Top 50 pet industry news stories of 2018
Merry Christmas to all Pet Trade Xtra readers
Owner ‘distraught’ after Pets at Home grooming incident
New appointments at pet food firm
HOWND set to launch Hemp Wellness Treats Starter Pack with free counter display
HiLife’s natural pet food range in Top Products List
Chuckit! plays Santa Paws to homeless pups
Nutrition experts reveal results of Ambassador campaign
Pet food company partners with leading rugby club
Aviemore’s on the horizon for CSJ team
Partnership aims to improve outcomes for pets
The best of the previous Pet Trade Xtra
Pet shop owner devastated by £60,000 raid
Natural Instinct recalls Wild Venison cat food
Law Print partners on refresh of grain-free pet food brand
Vet issues winter warning to dog owners
International interest soars in PATS trade exhibition
National award for pet-tech product entrepreneur
Vet students strip off for a good cause
Specialist retailer branches out into dog treats
Plans to turn former pet store into shop selling pies and pasties
WHIMZEES releases seasonally-shaped dental chews
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Nutrition experts reveal results of Ambassador campaign

In 2018, leading pet food brand EUKANUBA launched a pioneering programme, searching the country to find five incredibly special dogs of different life stages. They would become the official EUKANUBA Live Life Well Together Ambassadors.


As part of the campaign, the Ambassadors trialled EUKANUBA’s new and improved recipes for 12 weeks. Together with the team at EUKANUBA, they were keen to see if the new formulae could really help to improve their dogs optimal body condition. 


Here are the results:


Growing Puppy Ambassador

Recently engaged Rachael and Ivan are the proud owners of Jasper who, at the start of the programme, was just 9 months old. Since taking part in the EUKANUBA trial, Jasper puts his mum’s recently whitened teeth to shame, with many people commenting on how white his teeth look. He’s also got lots more energy now and is keeping Ivan on his toes with three walks a day.


Developing Junior Ambassador

Reuben is an 18-month-old Weimaraner, who’s growing up fast. Since trialling EUKANUBA’s new and improved recipe, his owner, Corrine, noticed how amazingly his muscles were developing - so much so that he’s breezed through his Junior Warrant and is dominating in the dog show world.


Active Adult Ambassador

Eddie is a 1-year-old Dachshund with a mighty heart and is a great companion for Lucy. Since eating new EUKANUBA, his coat has transformed and there’s been a lot less toilet breaks, with his stools smelling a lot less too - something Lucy believes is thanks to the yucca extract in the new and improved range.


Active Adult Ambassador

6-year-old Cockapoo Poppy is an agility champion whose owner, 17-year-old Roxy, describes as her best friend. Before transferring to new EUKANUBA, Poppy was fed on a raw diet and was quite picky with her food. 12 weeks on, Poppy is no longer a fussy eater and loves meal times. Since trialling the new nutrition, Poppy has maintained her body weight, but now boasts a new more slim figure and improved fitness levels.


Thriving Mature Ambassador

Cheeky Charlie is a 7-year-old Jack Russell Cross rescue who’d been over loved with treats. Since finding his forever home with Charlotte and Francessca he’d gained a few unwanted pounds. After 12 weeks of trialling EUKANUBA’s Thriving Mature recipe, Charlie lost an impressive 4.5cm off his waist. His new, more streamline figure means he has more energy and even beats his big sister Francessca in running races at the park. 


Commenting on the results, Kellie Ceccarelli, EUKANUBA’s Veterinary Expert says; “I’m delighted with the results our ambassadors have achieved. When I saw them all after the 12-week period I couldn’t believe the difference. 


“Our unique trial has helped to educate our ambassadors about their dogs’ nutritional needs, so they can achieve optimal body condition and enjoy many more happy and healthy years together. We hope that the Ambassador Live Life Well Together Programme can show dog owners how much of a difference new EUKANUBA could make to their dogs.  After all, it made an enormous difference to these five everyday dogs living real lives in real homes.”


The results of EUKANUBA’s Live Life Well Together Ambassador Programme will go on to inform a marketing campaign for 2019, featuring in POS, trade shows and below the line activity. 


For more information about the EUKANUBA Live Life Well Together Ambassadors visit

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