Family-run pet retailer Pets Corner is expanding its premium nutrition offering with the launch of Gentle Kitchen, a new fresh frozen dog food subscription service deigned to deliver high-quality, irresistible meals straight to your home.

Formulated by Pet Corner’s team of nutritionists and veterinary partners, Gentle Kitchen is created to give pet owners an easy way to feed wholesome, nutritionally complete meals packed with succulent meat and tender vegetables. The range has been developed to support dogs’ joint health, brain function and glossy coats, without compromising on quality nutrition, or value.

Available in four recipes – Rustic Chicken, Hearty Beef, Tender Lamb and Salmon – with prices starting from RRP £3.99 per pack, Gentle Kitchen combines premium ingredients with expert formulation. Each recipe contains 67% real meat or fish, making it one of the meatiest fresh frozen dog foods available, surpassing many leading competitors in the category. And, with carefully selected vegetables and functional ingredients, including salmon oil and hemp oil, the meals provide essential omega-3 and omega-6 fatty acids.

Gentle Kitchen is gently cooked at just 72°C, the lowest cooking temperature of any major fresh frozen dog food brand in the UK. This delicate cooking process helps preserve more of the natural vitamins, amino acids and beneficial oils found in the ingredients, while offering the convenience and reassurance of a cooked meal.

Unlike some fresh food recipes on the market, Gentle Kitchen avoids ingredients such as red lentils, which can be difficult for some dogs to digest. Instead, the recipes use highly digestible ingredients including rice and prebiotic-rich chicory, to support digestive health and sensitive stomachs.

Fresh frozen dog food has become increasingly popular among pet owners seeking minimally processed nutrition. The launch of Gentle Kitchen reflects growing demand for fresh, high-quality pet food that delivers both convenience and proven nutritional benefits.

The launch comes as Pets Corner continues to invest in innovative, nutritionally focused products that help pet owners make healthier choices for their animals.

Lucy Marcham, Nutritional Expert at Pets Corner, said: "We're delighted to introduce a fresh frozen dog food to our range, made with gently steamed single-source protein and vegetables before being frozen to lock in their natural goodness. It's an excellent choice for pet owners looking to explore fresh nutrition while providing their dogs with a wholesome, highly digestible meal.

"Cooked at just 72°C, the lowest temperature in the category, this gentle process helps preserve more of the natural vitamins, amino acids and beneficial oils in every recipe. The result is a nutritious, delicious meal that supports dogs' health and wellbeing."

Dean Richmond, CEO at Pets Corner, said: "As the pet food market continues to evolve, we're committed to offering the products our customers are increasingly looking for. With fresh frozen nutrition continuing to grow in popularity, we're delighted to bring a higher quality option to the market.

"Customers can choose the flexibility of one-off purchases in-store or enjoy the ease of a subscription service through our website. As a family-run business since 1968, Pets Corner remains proudly independent, with a focus on delivering wholesome, honest food at an excellent price, backed by decades of expertise and care."

The Gentle Kitchen range is available now in Pets Corner stores and online at www.petscorner.co.uk, from RRP £3.99, with both one-off purchase and subscription options available.