In This Issue
American pet company buys WHIMZEES dental chew firm
Proposed changes to pet shop licensing welcomed by PIF
OATA pleased with DEFRA's Next Steps document
ACANA Enhanced Singles and Regionals launch in UK
Scottish dog clothing company unveils tartan fabric
AQUA 2017 promises to be the biggest and best yet
Lintbells offers free AMTRA-accredited CPD
Biggest rabbit ever seen by PDSA vets is set for diet
UK dog expert’s Taiwan trip helps break down barking mad stereotypes
Get your own copy of Pet Trade Xtra
Controversial Pets at Home store officially opened
Unlicensed 'pet shop' owner banned from selling pets
Paw-Ever Yours treats make Valentine's Day special for owners & pets
Heart-shaped toy set to be a winner for Best in Show
CEVA Welfare Awards - the shortlist is revealed
US dog food recall after euthanasia drug found
Glee to hold two shows a year from 2018 onwards
Pet food firm over halfway towards £250k crowdfund target
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AQUA 2017 promises to be the biggest and best yet


Visitors to AQUA 2017 in October can expect a busy and exciting show as most of the exhibitor stands at the two-day event have now been sold.

Having already attracted an impressive number of nearly 70 exhibitors, the two halls at Telford International Centre will be packed with companies showcasing new products. And with only a handful of stands left to sell, it promises to be the biggest and best AQUA show ever.

Show organiser Annie Foord said: “I’m delighted that confidence in the show is reinforced by the number of exhibitors already booked. The UK’s major exhibitors are again heading for Telford and we will be welcoming more international companies than ever before despite the uncertainty over Brexit.

“It’s great to know there is such enthusiasm for the show and that it keeps growing in size. This event is an important date in the industry calendar, and retailers can be assured of an enjoyable and profitable visit.”

Exhibitors include: Aquadip, Aqua One, Berry Ring, CASCO Pet, Cloverleaf, Eheim, Evolution Aqua, Gordon Low, Heritage Distribution, Hertford Shelving, Interpet, JMC Aquatics, Lotus-Atlantis, Mars Fishcare, Nishikoi, OASE, Red Sea Aquatics, Tetra, TMC, Velda and Waterlife.

As well as meeting up with a long list of AQUA regulars, visitors will be greeted by a host of new faces when the show takes place on October 18-19.

A growing number of companies are choosing to exhibit for the first time as they see AQUA as the perfect opportunity to showcase their products to retailers and overseas distributors. New exhibitors include Aquaja, Dennerle, Soell, Marine Arts and OCTO by Reef Octopus.

A sure sign of AQUA’s growing importance to the industry is that a third of exhibitors have increased the amount of stand space since the last exhibition in 2015.

Heritage Distribution Ltd is one company that acknowledges the benefits of exhibiting at such a prestigious event. “We launched the company at AQUA 2013, and it was the ideal place to start the business,” said Andrew Werendel. “In 2015 we secured 50% more business at the show with more new customers on board.

“I’m pleased to announce that we have doubled our stand size for this year’s show, and are lucky enough to have Jack Kent on the stand with us. Jack has invented more aquatic products than anyone I know and is considered to be one of the founding fathers of the marine industry.”

OASE is another company to have increased their stand space. Managing Director Chris Wright said: “We’re really looking forward to the show. We have many new products, which will be seen first at this year’s event. This is a great opportunity for us to showcase them and for customers to experience them first hand.”

TMC is another company looking forward to exhibiting at AQUA. “This exhibition is an essential part of our sales strategy – a great way to showcase new products to our target audience and get direct feedback from customers,” said Jayne Robb. “The show is very well organised too, by a helpful and lovely team and that is a real bonus.”

As well as getting to see all the new products to be launched on to the market, visitors will be well looked-after during their stay, including a complimentary deli bag lunch and a wide range of catering facilities. Parking at Telford International Centre is also free.



Retailers and buyers will be invited to join exhibitors at an AQUA dinner on the first evening of the exhibition. The dinner, which will also be free, is a popular feature of the show, and for the first time the New Product Awards will be presented during the evening.

Visitor registration is now open at www.aquatelford.co.uk, where visitors will also be able to book their place at the dinner.
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