In This Issue
Pet food manufacturer achieves record sales
True Instinct launches first-to-UK freeze dried range
Strong seminar line-up at PATS Sandown
Pet businesses urged to embrace quirky ideas
All About Pet Health sets out ambitious plans
New year, new look for Fish4Dogs
Environmental focus for Broadreach Nature
King British helps save turtles with new campaign
Royal Canin parcel deliveries now carbon neutral
New Supa wild bird care products set to fly off shelves
Poppy's Picnic releases 'New Year, New Poo' campaign
Wilsons Pet Food wins Scottish EDGE investment
Get your own copy of Pet Trade Xtra
New directors appointed at GA Pet Food Partners
Bestpets welcomes six new suppliers
Survey reveals boom in dog sports across Europe
New Turmeric Capsules for pets from The Golden Paste Company
Let it snow...for the sled dog rally
Scruffs to debut at Harrogate Christmas Fair
Super referrals vet takes residence in Cornwall
The best of last weeks Pet Trade Xtra
Revealed: Top 50 pet industry news stories of 2019
Top launch accolade for Pooch & Mutt product
New Year brings new recipe from Different Dog
Dog food firm launches £450 Santa Paws Christmas menu
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra please contact neil.pope@tgcmc.co.uk for all editorial matters.



Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

 


Dog food firm launches £450 Santa Paws Christmas menu

 

Raw dog food manufacturer Poppy’s Picnic has created the most exclusive Christmas dinner for dogs. The £450 fresh food hamper contains luxurious ingredients such as caviar, wagyu beef and truffle, and comes hand delivered to your door.

 

The menu includes a three course dog-friendly feast and seasonal tail-wagging tipple that is perfect to give our four-legged friends their very own Christmas day feast.

 

The ‘Santa Paws Christmas Menu’ comes lovingly packed in a wicker picnic hamper containing a gingham tablecloth, silver cocktail shaker and handcrafted ceramic dog bowls.

 

And while owners are spoiling their own dog with the luxury hamper, they can be safe in the knowledge that they are helping others in need as Poppy’s Picnic will be donating all proceeds to dog charities. 

 

Santa Paws Christmas Menu

 

Starter

  • A Christmas Walk on the Beach
  • Cornish crab layered with black tiger prawns topped with Beluga caviar 
  • Served with a quail’s egg and hop shoots

Main

  • Winter Wonderland Meatballs with Rudolph Bone Broth
  • Wagyu meatballs with porcini mushrooms
  • Served with a venison bone broth
  • Topped with fresh cranberries and truffle

Pudding

  • A Christmas Tail Tart with Golden ‘Fox Poo’ Mousse
  • Bone shaped crustless tart
  • With partridge, poached pear and saffron 
  • And a gold leaf liver parfait ‘poo’ 

To refresh the paw-late

Best in Snow Cocktail

  • Mineral water infused with elderflower, ginseng and a dash of honey 

Poppy’s Picnic founder and fresh dog food fanatic, Dylan Watkins, says: “There’s so much anticipation ahead of a Christmas dinner and dogs can sense that excitement. We think they deserve to be included during the season of sharing. Their eating experience shouldn’t be an afterthought as their senses need stimulating just as much as ours.” 

 

Fresh dog food fanatic, Dylan, is no stranger to championing the finest and freshest ingredients, having demonstrated dog-friendly dishes to James Martin, cooked live on This Morning with Eamonn and Ruth, and served recipes to unsuspecting guests on Come Dine With Me. 

 

To refine the Santa Paws menu, Poppy’s Picnic sought nutritional input from canine nutritionist, Anna Webb and set up a panel of taste testers both human and canine. The panel’s job was to carefully balance textures, flavours, and aromas to create a fine dining experience for our four-legged friends. Anna ensured the menu contained plenty of canine superfoods such as cranberries and bone broth to aid a dog’s immune system, and provide a nutritious source of minerals and vitamins, to support a dog’s joints and digestion.

 

Anna Webb says of the menu: “This is a fantastic Christmas feast to feed as a special treat. The provenance and preparation of fresh food needs to be done with care and Poppy’s Picnic does this to a high standard across its entire handmade range. I particularly like the inclusion of raw wagyu and partridge. Diets high in meat content are ideal for a dog’s digestive tract and as carnivores, is what they thrive off biologically.”  

 

Dylan adds: “Partridge and pear might not seem an obvious choice but actually it’s much like eating pork with apple sauce. If you were ever tempted to try your dog’s dinner, this would be it!’

 

While the exclusive Santa Paws Christmas Menu comes at an equally lavish price, every day of the year Poppy’s Picnic feeds thousands of the nation’s dogs with its affordable balanced Mince and Meatballs. The manufacturer knows that just as many individuals are reviewing their own diet and its effects on their health, they are now questioning what’s best for their dog’s health too and joining the ‘rawvolution’ against highly processed pet food. 

 

Pictured: Dylan with his dogs Poppy and Slipper (taken by Chris Allerton, who took Harry and Meghan’s wedding photos).

Facebook Twitter LinkedIn