Chuckit! has launched a national competition called the Chuckit! Challenge and is encouraging retailers to rally their customers to get involved and be in with a chance to win a dog-friendly holiday in the UK.

The Chuckit! Challenge, which was launched at Crufts 2016 and promoted to retailers at PATS Telford, asks consumers to send pictures and videos of their dogs playing with Chuckit! toys to its Facebook page.

With a host of great prizes up for grabs, including toys, doggy hampers and the top prize of a dog-friendly UK holiday worth £1000 from leading pet lifestyle website Pets Pyjamas, the brand is hoping to give back to its loyal audience.

Attracting a high number of entries already, the competition, headed up by a panel of expert judges including a panellist from Pets Pyjamas, the Editor of Your Dog Magazine, Jodie Forbes the award winning dog trainer and Emma Bearman a professional canine photographer, will come to a head in June this year when three selected finalists will be put to a public vote.

Once the three finalists are announced, Chuckit! will then be on the hunt for retailers in the local areas to support their finalist by getting involved in local press activity and encouraging voting through special in store promotions.

Steve Brown, Managing Director of Pedigree Wholesale, distributors of Chuckit! in the UK, comments: “We’re always looking for ways to involve our loyal retailers in fun consumer activities, and the Chuckit! Challenge is a great way for retailers to not only strengthen their relationship with local customers, but also give them the opportunity to raise their company profile in the local press.”

All details about the Chuckit! Challenge, including entries, the judges and finalists can be found on the Chuckit! Facebook page, and updates can also be found on the Chuckit! blog.

Retailers can also visit http://www.petproducts.co.uk to find out more information on stocking Chuckit!.