In This Issue
Inside Pets at Home's new ‘store of the future’
Another pet product is a winner on BBC1 TV
IPN wins Branded Pet Food Supplier of the Year Award
Chicken coop manufacturer lands Queen’s Award
Celebrity Clare Balding pays Billy + Margot a visit
Pet behaviour specialists team up with raw dog food brand
Dorwest Herbs goes balmy with new product launch
New training module on invasive species launched
Poppy’s Picnic donates to Dogs for Good to mark Mental Health Awareness Week
Tetra expands its popular Holiday range with a new Menu
Get your own copy of Pet Trade Xtra
Best-ever social media campaign during Hedgehog Awareness Week
'Back garden' pet food business gets planning approval
Gove delivers ‘Lucy’s Law’ to protect puppies and kittens
Pawsome time at ‘Bark Off’ Event
Henry Bell creates new division for Wild Bird Care
Supreme add new treats to award-winning Selective Naturals range
The best of the previous Pet Trade Xtra
Pets at Home reveals ‘store of the future’
Pet products are winners on new BBC1 TV programme
Making a real difference to dogs’ quality of life
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Supreme add new treats to award-winning Selective Naturals range

Following the huge success of Supreme Selective Naturals treats, new products have been added to extend the range, guaranteeing more nutritious and tasty treats for tiny taste buds.

 

Rabbits, guinea pigs and chinchillas can now enjoy Country Loops, containing traditional carrot blended with Timothy Hay.

 

For hamsters, gerbils, rats and mice, there’s now an opportunity to nibble on Harvest Loops – with apple, linseed and peanut. Both new products are full of natural ingredients, sourced from UK suppliers and producers, and are ideal for hand feeding, interaction and bonding.

 

Carrot remains the most popular treat flavour for rabbits so the new variety is sure to prove a popular addition.

 

The range also includes:

  • Timothy Hay & Thyme Meadow Loops
  • Dandelion & Rosehip Woodland Loops
  • Blackberry & Chamomile Forest Sticks
  • Pea & Mint Garden Sticks

In the new Harvest Loops treat, added linseed aids healthy skin and a shiny coat.

 

There are no added sugars, syrups or molasses in Selective treats. 

 

Research carried out by Supreme has demonstrated that 97% of small pet owners want to feed natural and this has been reflected in the growth of Supreme’s existing Selective Naturals range which has continued to enjoy growth since its launch in 2016, with sales up by 44% in the last year alone.

 

Marketing Manager Claire Hamblion said: “Small pet owners are committed to the highest level of care, providing good quality, natural foods. We believe new Country and Harvest Loops offer a fantastic addition to a successful and much-loved range of treats.

 

"Pet owners enjoy introducing their pets to new flavours, shapes and textures and it’s a great time for us to build on the credentials of the Selective Naturals range.”

 

Retailers who want to find out more about stocking Supreme Selective Naturals can visit www.supremepetfoods.com or telephone 01473 823296.

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