HOWND, a leading brand of cruelty-free certified plant-based products for dogs, has announced the launch of its latest innovation – soft-baked functional Wellness Treats designed for optimal health.

With a focus on promoting overall wellbeing, HOWND presents an on-brand recyclable pouch range of five flavours that provide targeted benefits for dogs of all life stages. 

HOWND is committed to innovating natural cruelty-free certified products for dogs, with the new treats priced at RRP £2.95 to appeal to both grocery and independents. HOWND Wellness treats are accredited by the Vegetarian (Vegan) Society, PETA Not Tested on Animals, and the Ethical Company Organisation.

“We are committed to the well-being of all animals. Our new range of wellness treats reflects our dedication to providing dogs with the highest quality products that address their specific needs,” says HOWND co-founder and product director Jo Amit. 

“We believe that by combining natural ingredients with irresistible flavours, we can enhance the overall health and happiness of dogs everywhere.”

The vegan trend is gaining momentum more than ever and plant based treats are the natural introduction to both vegan and vegetarian dog food. The brand has sourced an innovative vegan alternative to commercially produced Chondoritin for joint support, and will be the first to include the Phytodroitin supplement in its treat range.

HOWND Wellness treats for dogs are hand-baked in biomass wood-fired ovens. They are nutrition-packed, 100% plant based and hypoallergenic to suit sensitive tummies. They come in five functional flavours: Golden Oldies with Phytodroitin, Glucosamine and Sunflower Hearts for joint mobility, Got an Itch? with Shiitake Mushrooms and Turmeric for healthy skin & coat; Yup You Stink! with Mint, Parsley and Lovage herbs to tackle smelly breath, Keep Calm with Camomile, Lavender and Valerian Root for stress relief; and Playful Pup with fresh Bananas and Marine Algae for growing pups and small breeds.

Hownd has been selected as a 2023 Petquip award finalist for the new treats, as well as for the Theresa Swann Exporter of the Year Award. HOWND will be showcasing its tasty new Wellness Treats along with the rest of the brand’s product ranges at PATS Telford on 1-2 October 2023, Stand F78.