Fish4Dogs celebrated a new trading partnership in the United Arab Emirates in fine style by hosting a  ‘discovery event’ at the elite Dubai Polo and Equestrian Club.

The premium pet food company, together with Arab Land Trading, played host to more than 80 guests from pet retail outlets and veterinary centres far and wide.

The event outlined an extensive range of treats and complete foods available for both dogs and cats, examined how fish appeals to pet palates and why it is the perfect protein for health and nutrition.

Arab Land Trading  is run by husband and wife team Farah Al Khojai and Fareed Belalcazar who set up their business in 2001. It acts as a wholesale distributor to retailers and veterinary centres in the UAE and Gulf states and focuses on natural and nutritious pet foods to support pet health and wellbeing.

The couple also runs a retail chain, Pets Delight, and an e-commerce platform.

Pet ownership in the UAE is on the increase especially among ex-pat residents who are keen to purchase premium pet products.
 
Samantha Randle, UK and International Sales Manager for Fish4Dogs, said that she was delighted to welcome Arab Land Trading as a Fish4Dogs distributor.
 
“I have worked with Farah and Fareed previously and know Arab Land Trading to be a very reputable business which has pet welfare at the heart of everything it does. The UAE has a strong ex-pat community who may already be familiar with the Fish4Dogs brand so we predict that it will become a firm favourite with its customers.”
 
Samantha led the presentation for the discovery event which provided a networking opportunity for attendees – many of which had travelled from the nation’s capital Abu Dhabi. It was followed by a reception at which goody bags were distributed.

Said ALT owner Fareed Belalcazar: "We are constantly listening to the feedback from our customers in the UAE, and were receiving more and more requests for a fish-based line of products from customers who have pets with allergies or intolerances that make a fish diet the best choice. Fish4dogs fills this gap in the market with its vast range of complete foods and treats for cats and dogs.

"Fish4Dogs is a reputable brand across the world, which makes it popular with our expat customers, and we are delighted to welcome it into our portfolio."

For trade account information visit: www.fish4dogstrade.co.uk

Pictured (left to right): Alexandra Berry, Emma Kay-Flowers, Sarah Fowler, Fareed Belalcazar, Samantha Randle, Samantha Frost.