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Chance of more honours for award-winning pet firm

Multi-award-winning HayPigs! is at it again, after being shortlisted as a finalist in three categories for the area finals of FSB Celebrating Small Business Awards 2019...
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Crufts breaks records - Pet Trade Xtra brings you great retailing ideas

A record 166,513 people visited Crufts last week and amongst them were the Pet Trade Xtra team in search of great ideas and products for pet retailing...
Read more and listen to interviews with Billy + Margot, Felcana, Barking Heads and Dickie Bags
Wellness CORE fed Crufts champion Dylan the Villain
Crufts 2019 saw over 28,000 dogs compete across four momentous days with Kathleen Roosens the breeder, handler and owner of Papillon Dylan the Villain (Ch. Planet Waves Forever Young Daydream Believers) taking home the coveted title of Best in Show. Wellness CORE helped fuel Dylan’s wellbeing, amazing coat and lean muscle condition...
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"Calm down" says leading Raw Food manufacturer

"Everybody needs to just calm down. The large pet food manufacturing companies aren't out there trying to kill dogs. That's bad for business,” says Greg Van Praagh of Benyfit Natural at Crufts last week...
Read more and listen to our interview with Greg Van Praag
Different Dog goes crazy after TV exposure at Crufts

Different Dog, who cook different recipes each week by hand, with fresh natural ingredients such as Braised Beef, Chicken Casserole and Lamb Hotpot, had a crazy time at Crufts after they were on live TV on Friday afternoon...
Read more and listen to Charlie Thurstan at Crufts 2019
Record-breaking WHIMZEES triumphs at Crufts
WHIMZEES sold in excess of 100,000 chews during Crufts, and was visited by over 10,000 people across the event’s four day duration...

In addition to high sales and visitor numbers, the WHIMZEES stand also hosted scores of dogs as they received free dental check-ups from global expert vet, Dr. Danielle Bernal.
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TV celebrity launches Ceva’s Pet Anxiety Month
Love Island star and TV personality, Chris Hughes, is lending his support to Ceva Animal Health, manufacturer of Adaptil and Feliway, with the official launch of the first ever Pet Anxiety Month...
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Instagram-favourite boosts Supreme's Selective rebrand
Supreme’s Selective brand has benefited from a redesign aimed at communicating the product quality more clearly.

Instagram-famous Chinchilla Marty is the star of the chinchilla pack and brings brand name recognition to his 16.8k followers.
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New canine care range from Royal Canin

The new Canine Care Nutrition range from ROYAL CANIN has been developed through extensive internal research to support several common sensitivities found in dogs including digestion, skin, coat, weight, joint, dental and urinary tract health, plus food tailored to support the change in nutritional needs of dogs post neutering...
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Lifestyle pet brand Henry Wag goes global
Henry Wag, the UK pet brand known for developing products to improve the health and wellbeing of pets and owners, is to exhibit at Global Pet Expo 2019. It is the first time the aspirational lifestyle brand will have been presented to the US market...
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Bichon Frise named HiLife Pets As Therapy Dog

A Bichon Frise, who supports her owner and other ex-servicemen to cope with Post Traumatic Stress Disorder (PTSD), has been named the HiLife Pets As Therapy (PAT) Dog of the Year...
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Threatened pet shop given lifeline after support from local residents
The owners of an East London pet shop faced with the threat of closure have decided to keep the store open following an online fundraising campaign by the local community...
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New Halti and No-Pull Harness launched by Company of Animals
Dr Roger Mugford tells Pet Trade Xtra about the new Halti and No Pull Harness which were launched at Crufts...
Read more and listen to Dr Mugford talk about the new products
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Having cared for dogs since 1969 with its pioneering dog nutrition, EUKANUBA is celebrating its 50th anniversary and therefore wanted to make sure its eighth consecutive year as Principle Sponsor of Crufts was bigger and better than ever, and it didn’t disappoint...
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Britain’s Got Talent star delights dog lovers
Britain’s Got Talent star, Ashleigh Butler took to the stage with Sully at Crufts to host a live reading of the new children’s book, A Pawfect Pair...
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‘A Way With Dogs’ has own website
CSJ’s 'A Way with Dogs' now has its own website featuring details about the soon to be aired Series 2 sheepdog trial plus video interviews with the stellar line up of international competitors...
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The face of Dogmatic creates emotional response
Dogmatic directors Zoe and Susan Lewsley came across this display of their Italian Spinone Kofi (the face of Dogmatic) on the Your Dog Magazine stand at Crufts.
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Natures Menu sponsors ‘Strictly’ dogs at Crufts
Natures Menu sponsored the highly popular Heelwork to Music at Crufts. Pictured are final winner Lucy Creek and Skiffle with Peter Roy from Natures Menu...
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The best of the previous Pet Trade Xtra
The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...
Pet industry hits back at raw food fears
Pet food manufacturers have hit back at claims that feeding raw food poses a danger to both humans and animals, and reassured owners that it’s safe to use as long as sensible hygiene measures are taken...
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Pet shop owner prosecuted by RSPCA
A Hull pet shop owner's been disqualified from keeping caged exotics, rabbits, reptiles, guinea pigs and caged birds for life, after a prosecution brought by the RSPCA...
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Best Place to Work award for pet firm
PetSafe Brand parent company, Radio Systems PetSafe Europe Ltd has been crowned the Best Workplace in Ireland 2019 by Great Place to Work Ireland for a second year running...
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Pet care firms listed in Top 100 Megabrands
Three pet care brands have made it into the list of Top 100 Megabrands produced by market research expert Euromonitor International. They are Pedigree, Whiskas and Purina...
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