In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
Get your own copy of Pet Trade Xtra
Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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Pet product pioneer Roger Mugford is NOT retiring

Dr Roger Mugford told Pet Trade Xtra at Crufts he is definitely NOT retiring, but is working on PupPod, a fun interactive high-tech gaming platform for dogs and pet parents, and is still an active animal psychologist and behavioural therapist...

Read more and listen to the Pet Trade Xtra Interview
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Chance of more honours for award-winning pet firm

 

Multi-award-winning HayPigs! is at it again, after being shortlisted as a finalist in three categories for the area finals of FSB Celebrating Small Business Awards 2019...

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Crufts breaks records - Pet Trade Xtra brings you great retailing ideas

A record 166,513 people visited Crufts last week and amongst them were the Pet Trade Xtra team in search of great ideas and products for pet retailing...

Read more and listen to interviews with Billy + Margot, Felcana, Barking Heads and Dickie Bags
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Wellness CORE fed Crufts champion Dylan the Villain
 

Crufts 2019 saw over 28,000 dogs compete across four momentous days with Kathleen Roosens the breeder, handler and owner of Papillon Dylan the Villain (Ch. Planet Waves Forever Young Daydream Believers) taking home the coveted title of Best in Show. Wellness CORE helped fuel Dylan’s wellbeing, amazing coat and lean muscle condition...

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"Calm down" says leading Raw Food manufacturer

"Everybody needs to just calm down. The large pet food manufacturing companies aren't out there trying to kill dogs. That's bad for business,” says Greg Van Praagh of Benyfit Natural at Crufts last week...

Read more and listen to our interview with Greg Van Praag
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Different Dog goes crazy after TV exposure at Crufts

 

 

Different Dog, who cook different recipes each week by hand, with fresh natural ingredients such as Braised Beef, Chicken Casserole and Lamb Hotpot, had a crazy time at Crufts after they were on live TV on Friday afternoon...

Read more and listen to Charlie Thurstan at Crufts 2019
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Record-breaking WHIMZEES triumphs at Crufts

WHIMZEES sold in excess of 100,000 chews during Crufts, and was visited by over 10,000 people across the event’s four day duration...

 

 

In addition to high sales and visitor numbers, the WHIMZEES stand also hosted scores of dogs as they received free dental check-ups from global expert vet, Dr. Danielle Bernal.

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TV celebrity launches Ceva’s Pet Anxiety Month
 

Love Island star and TV personality, Chris Hughes, is lending his support to Ceva Animal Health, manufacturer of Adaptil and Feliway, with the official launch of the first ever Pet Anxiety Month...

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Instagram-favourite boosts Supreme's Selective rebrand

Supreme’s Selective brand has benefited from a redesign aimed at communicating the product quality more clearly.

 

 

Instagram-famous Chinchilla Marty is the star of the chinchilla pack and brings brand name recognition to his 16.8k followers.

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New canine care range from Royal Canin

The new Canine Care Nutrition range from ROYAL CANIN has been developed through extensive internal research to support several common sensitivities found in dogs including digestion, skin, coat, weight, joint, dental and urinary tract health, plus food tailored to support the change in nutritional needs of dogs post neutering...

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Lifestyle pet brand Henry Wag goes global
 

Henry Wag, the UK pet brand known for developing products to improve the health and wellbeing of pets and owners, is to exhibit at Global Pet Expo 2019. It is the first time the aspirational lifestyle brand will have been presented to the US market...

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Bichon Frise named HiLife Pets As Therapy Dog

 

A Bichon Frise, who supports her owner and other ex-servicemen to cope with Post Traumatic Stress Disorder (PTSD), has been named the HiLife Pets As Therapy (PAT) Dog of the Year...

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