In This Issue
Puppy sales at pet shops set to be banned
Animal welfare campaigners celebrate
Pet Industry Federation issues statement
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
How should UK businesses develop a Brexit strategy?
HOWND enters the dog treat market
Making a store dog-friendly can boost business
Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith
Poppy’s Picnic’s nominated for three business awards
Lintbells says Mobility Matters at PATS
Be prepared for the party season, says Pet Remedy
Get your own copy of Pet Trade Xtra
Pets at Home withdraws dog treats from shelves
Loving Pets appoints Steve Cooke as Sales Director
New name and packaging for Equitop GLME
Keep your dog safe on your Summer Staycation
The best of the previous Pet Trade Xtra
New pet store concept from Kennelgate
Garden centre puts up the 'dogs welcome' signs
British brand Laughing Dog launches new cat food range
Excitement builds as PATS Telford gets set for epic show
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Be prepared for the party season, says Pet Remedy

Pet Remedy, manufacturer of the unique and clinically proven natural de-stress and calming range, has launched its 2018 Party Season campaign.


The company aims to increase awareness of how parties and fireworks can cause a huge amount of stress & anxiety in our pets and offer customers a range of solutions to help them cope.


Speaking about their 2018 campaign, Martyn Barklett-Judge, Managing Director of Pet Remedy said: “Traditionally, bonfire night in November has been recognised as a stressful time for pets. But pet owners should remember that fireworks are now common from Halloween in October right through to Chinese New Year in February. Occasions such as Diwali, Christmas and New Year’s Eve all add to the stress.


"In addition to fireworks, other triggers for stress include parties, lots of house visitors, loud music, changes to routine, even Christmas decorations and excited children with new toys!”


Pet Remedy offers a natural solution to stress using its unique and patented blend of Valerian absolute oil with Vetiver, Basil & Clary Sage. These essential oils have a tiny molecular structure which makes them very concentrated, aromatic, and easily able cross the brain-blood barrier.


Consultant Psychiatrist Dr. Flo Watt MRCPsych explains: “Pet Remedy works with the pet’s own natural calming mechanisms by mimicking GABA (gamma amino butyric acid) which is a natural calming agent present in all mammals, reptiles, and birds. So when a pet becomes stressed or anxious the Pet Remedy actives help trick fired-up nerve cells into thinking they are getting a message from the brain to calm. This is why it starts to help instantly.”


Pet Remedy’s new Party Season Survival Kit is described as “All you need to help keep your pet calm and relaxed during the party season ” It contains a plug-in diffuser, 15ml calming spray and individual calming wipes at a RRP of £25


In addition to this new product, Pet remedy is providing a wide range of point of sale & marketing material to help retailers promote their calming products during Party Season.


Sales Director, Rob Tyler confirms: “Party Season gives retailers a huge opportunity to introduce pet owners to new ways of helping calm their pets. Around 50% of our calming products are sold in the last 3 months of the year so we offer specially themed display units, posters, shelf edges, stickers and even badges to help our stockists maximize the potential. This year’s campaign is our strongest yet and we are already building up our stocks in preparation to meet increased demand.”


Pet Remedy will be exhibiting at PATS Telford 23rd – 24th  September which is their deadline for Party Season Pre-Orders to guarantee supply of marketing material.


Link to Pet Remedy 2018 Party Season Campaign Brochure

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