Nestlé Purina Petcare Europe is relaunching its popular GOURMET Perle range, placing renewed emphasis on the quality, care and craftsmanship that have long defined the range.  

Designed for feline foodies who enjoy variety and refined textures, GOURMET Perle brings together a collection of daily recipes, carefully prepared to deliver consistent quality and balanced nutrition. Each recipe reflects the attention to detail behind the range – from carefully selected ingredients to the textures and presentation that elevate everyday feeding moments. 

As part of the relaunch, Purina is also introducing GOURMET Perle Ocean Flakes – a new, rich in fish range inspired by the delicate flakes of human cuisine. Featuring four new recipes – with Saithe, with Plaice, with Cod, and with Salmon – the range combines delicate cuts carefully cooked with a light, tantalizing gravy. 

This distinctive flaked texture brings a new way for cats to enjoy fish, offering visible, delicate pieces designed to appeal to cats who prefer a more refined eating experience.  

The relaunch is brought to life through the ‘Shine Like a Pearl’ campaign – a platform that reflects what GOURMET Perle stands for. At its heart is a simple idea: every detail matters. Like a pearl, each recipe is shaped by time, care and craftsmanship – from daily recipes to new innovations like Ocean Flakes.   

This new innovation builds on Purina’s broader commitment to responsible sourcing. Selected GOURMET Perle recipes, including the new GOURMET Perle Ocean Flakes, are made with fish from MSC-certified fisheries. The blue MSC ecolabel on pack helps pet owners more easily identify fish that comes from independently certified fisheries, supporting more transparent and responsible sourcing choices.  

Elisa Riboldi, Chief Marketing Officer at Purina Europe, said: “With GOURMET Perle, we’ve always focused on the details that matter – from carefully prepared recipes to textures cats love. This relaunch, brought to life through our ‘Shine Like a Pearl’ campaign, builds on that heritage – combining quality ingredients, daily craftsmanship and innovations like Ocean Flakes to create a more refined mealtime experience.  

“At the same time, we know owners want greater transparency about where ingredients come from. By introducing recipes made with fish from MSC-certified fisheries, we’re helping make responsible sourcing easier to recognise as part of everyday feeding.” 

The relaunched GOURMET Perle range is available now in store, featuring a refreshed look designed to stand out on shelf and make it easier for cat owners to explore the range.