Many factors in a puppy’s life will have an effect on their overall well-being and future, with nutrition being one of the key factors to educate pet owners on. That’s why it’s crucial that you, as retailers, provide puppy owners with the knowledge needed to provide their puppy with a strong nutritional foundation, which will support them for life through optimal development, transforming them into strong, healthy adult dogs.

Eukanuba, with its proven nutritional expertise, understands that puppies have different nutritional needs to adult dogs. That’s why the entire Eukanuba puppy range provides 100% complete and balanced high quality nutrition and contains a tailored blend of ingredients to fuel puppies and support them through the critical first part of their life.

Eukanuba’s Puppy range supports puppies in the following ways:

• Tailored levels of calcium to support healthy bone growth
• A natural blend of antioxidants to support natural defenses
• The omega-3 DHA from fish oil helps aid brain development
• Natural fibres help ease digestion
• Omega 3:6 fatty acids help nourish the skin and coat

DHA (found in the fish oil) is clinically proven to promote smart, trainable puppies. Prior to weaning, puppies get DHA from their mother and then through her milk, but once they've graduated to kibbles, they need it as a supplement to aid further cognitive development. Eukanuba’s entire puppy range includes an optimal level of DHA to help promote smart, trainable puppies.

David Morgan BSc MA VetMB CertVR MRCVS from Eukanuba gives his top tips when it comes to choosing the best food for a puppy:

• Animal protein, like chicken, should be the first ingredient, balanced with healthy wholegrains and fibre in the form of beet pulp. Dogs evolved from carnivores and at
  Eukanuba we believe they should be fed as such
• Make the puppy formula that is matched to the puppy’s breed size.  At Eukanuba, we have tailored each of our puppy diets to include the right balance of protein, energy,
  calcium, prebiotics and other important ingredients so that a puppy can be given the nutrition he needs
• Puppies have very different nutritional needs from adult dogs and should be fed
  accordingly. Choosing a high-quality brand like Eukanuba that understands the needs of puppies is crucial. Eukanuba’s puppy formulas were all developed with vets and recommended by top breeders and the brand is dedicated to innovation to ensure that puppies are always given a great start. Eukanuba was also the first to discover that an enhanced level of dietary DHA benefits their neurological development resulting in a smart, trainable puppy.

Eukanuba’s offering includes:

• Core Nutrition, the only food that is clinically proven to help dog’s live long and healthy lives* when combined with quality veterinary and daily care
• Daily Care is the right range for unique dogs with unique sensitivities such as skin and joints
• Breed Specific offers tailored foods for a range of different dogs including golden retriever, German Shepherd, cocker spaniel and boxer
• Premium Performance is specially made with high-performance dogs in mind. Some dogs love to perform longer and more intensely than others and therefore require the right nutrition to support
• Veterinary Diets can provide the nutritional support needed for obesity through to kidney disease when used under a vet’s supervision

Feeding high quality nutrition today will help puppies to become the dogs they want to be tomorrow. Extraordinary, adventurous, loyal.  Eukanuba’s range also extends through to adult and senior to help support pets’ nutritional needs no matter what life stage allowing them to perform beyond expectation and live exceptionally long lives.

RRP £5.49.

Eukanuba, supporting a puppy for life.

To find out how you can be a Eukanuba stockist and provide your customers with more happy and healthy years with their dogs, contact info@eukanuba-service.eu and check out www.eukanuba.co.uk

*10 years of observations conducted at Pet Health & Nutrition Centre in Ohio, 2004 – 2014.

They curl up with us on the sofa, greet us every day when we get home and provide unfaltering friendship. As loving pet owners, our pets are a central part of our family and we wouldn’t be without them. Their health and wellbeing are a top priority and we strive to provide them with tasty, nutritious food as we would the rest of our family.

Our four-legged family members occupy a special place in our hearts and our homes, and as owners, we want to be sure we are providing them with nutritious meals to keep them in the best possible health. IAMS, with over 70 years of expertise in pet nutrition, has developed IAMS Naturally to help keep pets happy and healthy.

With a selection of highly digestible, natural ingredients, the range gives you the reassurance that you’re providing your beloved pet with a quality, nutritious meal and that they are absorbing the key nutrients they need to look and feel great on both the inside and out.

• Sustainably sourced fish promotes a healthy skin and coat
• Natural lamb, rice and vegetables aid healthy digestion
• Natural sources of protein make for strong lean muscles

All products are free from artificial flavourings, so you can be confident that you are providing your pet with a nutritious meal – minus any hidden surprises!

Since its birth in 1946, IAMS has been committed to providing pets with the very highest quality nutrition. In its first year, IAMS was the first company to introduce animal-based protein as the main ingredient in its foods for helping pets maintain muscle mass and achieve optimal health. Since then, IAMS has constantly developed its range, so you can feel confident when feeding IAMS that you’re doing the best for your pet.

The IAMS Naturally range is available from specialist pet shops and grocery retailers with prices starting from RRP £0.59 for single cat wet pouches, RRP £2.14 for cat dry 270g, and RRP £3.99 for dog dry 800g; however, this is always at the sole discretion of the retailer.

For more information visit the IAMS website at www.iams.co.uk.

• Sunday, 25^th September, 2016: 9.00am-5.00pm
• Monday, 26^th September, 2016: 9.00am-4.00pm

Beco Pets will be showcasing its new Food for Dogs at PATS Telford in its Beco Eco-Market.

A double display stand is to be unveiled at the event to highlight the natural ingredients contained in the company’s brand new eco-conscious food for dogs.

Stands C20 and D20 will be sectioned off with Beco’s trademark grass and fencing, then ingredients will be displayed in the middle on a large ‘ice table’, a farm-style Victorian bath filled with ice.

“We’ll have our free-range chicken, also some Marine Stewardship Council-certified cod and haddock, and also a leg of wild boar on ice, fresh for everybody to see exactly what fresh ingredients go into our eco conscious dog food,” said Toby Massey, Beco’s co-Founder who designed the display.

“As this is the first time fresh ingredients have ever been displayed at PATS, we hope our market display will give us the opportunity to talk to people about fresh ingredients and how they make dog food taste better. Our 100% fresh meat recipes, that only use fresh meat and never meat meal, are better for your dog.

“And at Beco Pets, we also believe that being eco is hugely important. It’s about using ingredients that damage the environment less. The result: our new food is better for your dog and better for the environment.”

Visitors to the Telford International Centre this Sunday and Monday are invited to visit Beco Pets on stands C20 and D20 and you can also order free samples today on http://bit.ly/1Smvs3s

FINALISTS

Supplier of the Year:

• Beco Pets
• Danish Design
• Dog Rocks
• Forthglade
• Natures Menu
• Protectapet
• Scruffs
• Sureflap
• Symply Pet Foods

Wholesaler/Distrubutor of the Year:

• Bestpets
• Collarways
• Pedigree Wholesale

Exporter of the Year

• Beco Pets
• Dog Rocks
• Group 55
• Howler & Scratch
• Natures Menu
• Pet Rebellion
• Protectapet
• Scruffs
• Symply Pet Foods

Marketing Campaign of the Year:

• Beaphar
• Beco Pets
• Forthglade
• Hownd
• Petfood UK
• Protectapet

Product of the Year:

Foods/Treats:

• Barney’s Biscuit Boxes
• Beco Pets
• Burgess
• Cotswold Raw
• JR Pet Products
• Petfood UK
• Pet Munchies
• The Dog Treat Co
• Symply Pet Foods

Health/Technical:

• Blumen International
• Equidiet UK
• Pet Technology Store
• Poo Guard
• Protectapet
• Sureflap

Accessories:

• Collarways
• Dog Rocks
• EezyEat4Pets
• Howler & Scratch
• Oggi’s Oven
• Pet Rebellion

International Pet Retailer/Distributor of the Year

• Comercial Dimac SA, Spain
• Eye4Pets, The Netherlands
• Faunatar, Finland
• La Veterinaria Srl, Italy

UK Pet Retailer of the Year

• Bodle Bros, West Sussex
• Ingleby Pet Supplies, Cleveland
• Paws and Claws, Cheshire
• Poole Farm Feed Centre, Essex
• Tails n’ Whiskers, Rutland
• Wags & Whiskers, Teeside

Lifetime Achievement

• To be announced on September 25 at the PetQuip Awards Dinner

A television and radio advertising campaign has been launched this month by premium dog food brand, Barking Heads.

The £350k campaign is the first time Pet Food UK – Barking Heads' parent company  – has used TV and radio to advertise. The TV commercials will be aired across various Sky channels, whilst the radio campaign will target national stations within big cities such as Liverpool, Manchester and London.

The commercial is designed to promote Barking Heads brand values of natural ingredients, quality recipes and high-meat content to a wider customer base.

Paul Hunter, co-founder of Barking Heads, said: “We know that customers are becoming increasingly knowledgeable about the ingredients in pet food, and are demanding better quality diets. We are proud to be at the forefront of pet nutrition and are excited to unveil our first ever TV and radio adverts.

“The campaign is a significant investment for our brand and links in with our wider marketing activity, which is designed to increase customer awareness.”

Filmed in Bedfordshire, the adverts were written and produced by Radioville and Jungle Creative, with the media planning organised by December 19. The campaign consists of three TV commercials and three radio commercials.

Ben Fairman, Managing Director of Radioville, said: “Barking Heads is not your typical pet food, so Radioville and Jungle Creative created a campaign that reflected the vibrant, quirky nature of the brand.  Working with some of the UK’s best puppeteers we brought to life two of the Barking Heads spokes-dogs, Bailey and Gramps. The resulting ads are funny, engaging, memorable and, like Barking Heads, have bags of charisma.”

Media experts December 19 added: “We are extremely excited to see Barking Heads embark on the next stage of the brand’s life. Devising a cost efficient media strategy to set Barking Heads apart and take on the category, as well as make stars of Bailey and Gramps, was paramount when planning this first major advertising campaign…”

For further information about Vitalin Hypoallergenic Super Premium Cat Range call +44 (0) 844 800 3347 or visit www.vitalinpetfood.co.uk. Vitalin is also exhibiting at PATS Telford (stand G9).

Benyfit Natural will be showcasing their Lifestage and Special Diets alongside their complete raw food recipes for adult dogs at PATS Telford. It will be their first time exhibiting at the exhibition.

Benyfit Natural has become one of the fastest growing raw food manufacturers to hit the market in the last 12 months. They are rapidly increasing their number of retailers across the UK and their freezer deals are proving to be very popular. Their stockists tell them that they simply cannot keep up with the demand for their delicious recipes.

They have entered their raw food recipes in to four separate entries in the New Products Awards at PATS and visitors will also have the opportunity win one of their small freezers in a free prize draw on their stand or to get £100 of extra stock when they order a 5ft freezer at the show.

At Benyfit Natural they believe in the old adage that you only get out what you put in and that this certainly applies when it comes to  dog nutrition which is why they and their team have developed a range of recipes that combine the right balance of quality raw ingredients, vitamins and minerals to maintain the health, vitality and bounce of any dog.

Their company’s founder, Ben Van Praagh, is himself a leading gundog trainer who has competed across the UK with his dogs in gundog trials but he is also a qualified chef, having trained at Crawley College. With his belief that a balanced diet leads to balanced behaviour, he has been able to combine his understanding of training dogs with his nutritional background in order to produce a range of foods that are not only natural but are also nutritionally balanced and biologically appropriate.

The feeding of a raw bone and raw meat diet is thought to have many health benefits including helping to prevent ear and gland infections, skin allergies, diabetes, heart and joint problems. The feeding of raw bones is also good for the health of a dog’s teeth and gums.

The Benyfit Natural complete raw food recipes use a variety of ethically sourced and Defra approved British human grade meats such as chicken, turkey and beef as well as tripe. They also contain ground bones, carrot, broccoli, swede, offal, flaxseed oil, kelp and herbs as well as raw eggs all of which offer a natural combination of vitamins, minerals, omega oils and amino acids to produce a healthy skin, coat, joints, thyroid and cell production as well as helping to support the immune system. The adult food is coarsely minced to provide the texture that dogs like. All varieties are designed to help maintain a healthy weight for an adult dog and are veterinary approved and were developed by Ben with the help of their team of advises who include veterinary surgeons, animal nutritionists and behaviourists.

The Benyfit Puppy Food is finely minced for small mouths and also contains Verm-X for healthy intestinal hygiene. The Benyfit Senior food helps to maintain the correct weight of older or less active dogs and also contains added Glucosamine, MSM and Chondroitin for healthy joints and cartilages enabling easier movement.

The Premium Blend combines a range of novel proteins which are not only low in fat but are also kind to the digestive system whilst at the same time giving a dog all the vitamins and minerals it needs to thrive.

The Premium Blend product is made using raw British venison flank with the bone in, whole rabbit (skinned) and turkey carcass, heart, liver, carrots, broccoli, swede, whole eggs, kelp, herbs and flaxseed oil. These ingredients are carefully combined to provide any working dog with the nutritionally balanced and complete diet they deserve. Rabbit contains vitamins B1, B3 and B5 as well as Copper and Magnesium. Venison is low in fat and is full of vitamins and Iron and is also high in Protein. Turkey is ideal for dogs that develop allergies to other poultry such as chicken and the bones contain Calcium and Phosphorus which are needed for healthy teeth and bones.

As with all Natural Benyfit’s recipes, Premium Blend contains NO animal derivatives, NO grains and NO carbs just wholesome raw food.

The latest editions to the range are Meat Feast and Sensitive. Meat Feast is vegetable free and has been created primarily to tackle the problem of itchy skin, one of the major symptoms of a yeast intolerance. Often grain and gluten can cause these types of problems but if these have been eliminated from the diet and the itching persists, it is more likely to be caused by the sugars in vegetables. Swapping to a vegetable free diet will stop the excessive itching and scratching in dogs prone to this intolerance. This product is also fantastic however for people wishing to feed a nutritionally balanced diet free of vegetables for any other reason.

A recent convert to Benyfit Natural, Sara Mason whose dog Harry suffered from yeast intolerance and was cured completely by switching to the Meat Feast recipe said, “I was beside myself with worry to see Harry with such sore skin from excessive scratching. Nothing I tried seemed to cure the problem until I found out about Benyfit Natural’s Meat Feast. I am very happy with the food Harry is

The Sensitive diet as the name suggest is a satisfying and healthy meal to assist sensitive stomachs, those with pancreatitis or prone to forming bladder stones as it contains no offal, is low in purine and low fat (so also great for overweight working dogs).

The recipe contains human grade Turkey with bone, Green Lambs Tripe, Broccoli, Carrot, Swede, Flaxseed Oil, Egg, Kelp, Celery Seeds, Alfalfa, Nettles, Rosemary, Psyllium Husks, Clivers and Wild Yam.

Benyfit Natural has recently brought out new packaging. Their new tubs which are BPA free to avoid leakage of any nasty toxins are made from recycled materials and are recyclable. Available in 500g and 1kg sizes, they can be conveniently stored in the freezer with the meat contents easy to portion out. They have also made sure that there is no soggy food of icy film on the top by blast-freezing the contents so that the texture and taste remains - a major selling point of the range.

With all the benefits of rawhide, but without the rawhide, SmartBones’ outer layer is made from wholesome, flavoursome vegetables including corn, peas and carrots. It is then combined with an inner layer of real chicken or beef for a taste that dogs can’t resist.

Rawhide free and enriched with vitamins and minerals, SmartBones are highly digestible and low in fat.

Manufactured under strict quality control procedures the range includes four different varieties of bones – Chicken, Sweet Potato, Beef and Dental – and one variety of stick, Chicken.

To cater to different dog sizes SmartBones are available in a range of sizes. Chicken SmartBones are available in 3 sizes (6cm, 14cm and 17.5cm) whilst Sweet Potato, Beef and Dental are available in 2 sizes (6cm and 14cm).

To encourage consumers to trial SmartBones sample packs of Mini Chicken SmartBones are also available.

For more information about SmartBones visit Pedigree Wholesale at PATS Telford (stand E10) or contact Customer Services on 0115 982 3900.

Eligible British firms will have the opportunity to receive cash grants to help them exhibit at Global Pet Expo in Orlando, Florida (22 to 24 March 2017) as a result of PetQuip securing British government funding for eligible exhibitors. 

Exhibiting companies can benefit from attractive  grants, subject to the terms and conditions of the Department for International Trade (DIT) Tradeshow Access Programme (formerly UKTI TAP programme).  Details of the grants and other information on the association’s support package are available from PetQuip.

Following the success of the PetQuip-organised British group at the last six editions of Global Pet Expo, the association is expecting considerable demand for stand space and as this is limited interested companies are urged to apply early.

The director general of PetQuip, Amanda Sizer Barrett highlighting the importance of the show, said: “Global Pet Expo offers significant opportunities for British suppliers to expand their businesses across the massive US pet care market and to many other overseas territories. In fact, the last edition of the show attracted key buyers from 76 countries. 

"The US market for pet products is worth over $60 billion, and the fact that the show attracts all of the leading US and Canadian retailers such as Petco, PetSmart, Pet Supermarket, Pet Valu and other retailers such as Ahold, Amazon, TJX Company, Target, Tractor Supply Company and Costco speaks for itself. 

"UK firms exhibiting in previous British groups at Global Pet Expo are now benefitting from repeat business from this important market. 

"The 2017 edition of the show offers similar opportunities for British exporters across all sectors of the industry, including items for cats and dogs, small mammals, birds, plus products for the aquatics, reptile and equine sectors."

PetQuip’s comprehensive support package for the British exhibiting companies will include: advice and information about how to prepare for and how to maximise a company’s presence at the show; support from an industry information stand organised and manned by the experienced PetQuip team; press editorial and promotion on exhibitor’s products prior to, during and after the show; preview marketing material distributed to named buyers in advance of the show; and help with freight, travel, accommodation and other logistics.

Interested companies should contact PetQuip to receive further information and costs and to book a stand. Call Theresa Swann or Emma Lewis on +44 (0) 1959 565 995, or email theresa@petquip.com  emma@petquip.com

GA Pet Food Partners has announced the launch of a new recipe into its Grain Free range ready for the Autumn. The new Venison, Sweet Potato and Mulberry recipe will be launching at PATS Telford this September and is available to brand as your own. Visit GA’s stand at PATS (C55) to pick up your free sample.

This traditional Game recipe is full of freshly prepared venison and made with natural ingredients produced to human grade food standards.

Grain Free Venison, Sweet Potato and Mulberry contains and amazing 50% Venison of which 28% is freshly prepared making it a very digestible and tasty protein source for dogs. Sweet potato (26%) is highly nutritious and the recipe contains absolutely no artificial colours or preservatives. 

As with all Grain Free products in GA’s own brand range, it is available in 2kg, 12kg and 15kg working dog bag sizes. Partners are able to design a bespoke label free of charge to ensure the products fits with branding.

To add this Venison, Sweet Potato and Mulberry recipe to your own branded range, contact your account manager, call GA Pet food Partners on 01257 633125 or email ga.mylabel@ga-petfoodpartners.co.uk

The Dog Treat Company (DTC) returns to PATS (E63) at the end of an especially successful year that has seen this Devon-based business’s unrivalled reputation for superior dog snacking spread far beyond our shores to global markets as diverse as South Korea, Germany, Italy, Scandinavia and the United States.

In these more health-conscious times, when ‘hot’ topics like rising human obesity, ingredient integrity, food label literacy, GMOs and ‘free-from’ are increasingly being discussed and debated, it makes complete sense that our four legged-friends’ dietary requirements are also starting to be scrutinized like never before.

With dog obesity in the ascendancy and too many mass market dogs treats still consisting of over-processed, inferior-grade meats, synthetic scents, lurid artificial colours, inappropriate grains, and masking salts/sugars, it’s not surprising to learn that an all-natural, sustainably-sourced operation like The Dog Treat Company (DTC) is quickly securing a significant loyalist following.

This is one DEFRA-approved operation that sources all its core ingredients from the UK.  Its eggs and chicken liver are free-range and locally-sourced whilst the beneficial herbs, (central to each recipe’s distinct tastes and associated health benefits) are GMO-free and non-irradiated.

Having first made its name in highly desirable graze-style, home delivery snack boxes for the well-heeled pooch, this family-owned operation has quickly extended its operation by taking its quirky sense of humour and art deco pack designs into a series of highly collectible ‘treat tins’ covering every conceivable pet priority: Take My Breath Away, Run Free & Fabulous Fur to more specific human special occasions: God Save The Corgi (Queen’s 90^th) and Woofarendum (Brexit vote).

Throw in the fact that DTC has recently been shortlisted for a Pet Quip award, aligned themselves with pet horoscope heavyweight Russell Grant and begun forging friendships with a number of    like-minded style brands (e.g. Pet’s Corner, Orvis stores) and you start to appreciate how this brand’s appeal is gaining momentum in every imaginable pet-friendly environment from pet-friendly pubs, garden centres and boutique hotels to holidays escapes and independent pet food chains.

More and more dog owners are deciding that their pet’s taste buds should no longer be taken for granted.

Belgium company Edgard & Cooper is bringing its delicious recipes for dogs, that contain only 100% fresh meat and 100% natural ingredients, to the UK! The company has recently set up its UK headquarters in London.

After Edgard and Cooper both struggled to digest other dog food products, which also made Edgard sick, their owners decided that every pet deserves to eat fresh. And so they developed the world’s first fresh meat kibble. The market is dominated by dog food that contains meat meal, which is low in digestibility and biological value compared to fresh meat.

Jurgen Degrande, Manager at Edgard & Cooper explains: "Meat meal is actually offal being worked intensively to a powder. And yet it is often presented as ‘real meat’. At Edgard & Cooper, we believe dog food must be made from fresh cuts of meat and recognizable natural ingredients, such as herbs, fruits and vegetables.”

Soon to be available in the UK are a range of grain-free, gluten-free and even organic kibbles, tins and cups. Every bowl bursts with tasty veggies, berries and herbs, giving your dog all the vitamins, minerals and antioxidants they need to keep them healthy from nose to tail.

Edgard & Cooper was founded in Belgium by three enthusiastic entrepreneurs: Koen Bostoen, Louis Chalabi, and Jurgen Degrande. Their inspiration to create 100% fresh products came from their own dogs, Edgard and Cooper, who struggled to digest other dog food products on the market.

Edgard & Cooper have a range of delicious meat meal free kibbles, tins, and cups, and have grain-free, gluten-free and organic recipes. They set up their UK headquarters September 2016 to further their mission to help all dogs enjoy tasty and healthy food.

They donate 10% of all profits to dog charities around the world, and their packaging is made of 100% biodegradable materials, printed with 100% water-based inks without chemicals, making them fully compostable.

Sometimes the moment just seems right which is why we decided that 2016 was the perfect moment to attend our first PATS show (stand A2) , joining a number of the new generation of superior, nutritionally-dense pet foods that are in tune with the thinking of increasingly health-conscious pet owners.

Cotswold RAW is proud of its role as an ambassador for countryside common sense acting as a passionate rural voice (local sourcing & traceability) in a blossoming product sector historically dominated by large corporates and a Home Counties dominated pet scene.

Recently shortlisted for ‘Prestigious Rural Business and Pet Quip awards, Cotswold RAW is a small dynamic team with a strong track record in innovation which in 2016 includes, snappy transparent packaging (in stark contrast to traditional ‘no peeking’ ice cream tubs that dominate the ‘raw scene, their first of many puppy propositions and an extended portfolio of alternative protein pet foods (e.g. turkey & tripe) because chicken isn’t for everyone and even chicken lovers like a little variety from time to time.

At the very pinnacle of Cotswold RAW successes in 2016 has been their recently completed series of inspiring county shows (June-September) which enabled the Cotswold RAW squad to discuss and debate premium tier pet food with the same animal-loving community who helped shape the whole Cotswold RAW offer 18 mths earlier.

At the heart of Cotswold’s success has been their ground-breaking sausage sub-range which marries nutritional integrity with convenience, foodiness and portion control, the perfect stepping stone from bland, nutritionally vacant kibble to more mainstream raw minces.

Evolutionary dog and cat food brand AATU is launching two new ranges of wet food at PATS Telford this month. Known for its ultra premium and high protein dry diets, the British brand decided to expand in to wet food after receiving an overwhelming amount of requests from customers. 

Boasting an impressive 90% meat, the new wet food for dogs will come packed in the convenience of a ring-pull can and is available in a range of five interesting flavours including wild boar & pork, beef & buffalo and lamb. These grain free recipes can be fed as either a complete meal or as a topper.

The equally anticipated wet food for cats has been specifically designed to suit a feline’s carnivorous protein requirements by containing an even higher amount of meat at a staggering 97%! Available in portion controlled, easy-tear pouches, the exciting extension range also comes in five unique flavours, such as chicken & quail, turkey & goose, and duck & chickens liver.

Both of the brand-new lines from AATU contain the familiar ‘Super 8’ formula which features in the dry food alternatives. The bespoke combination of 8 fruits, 8 vegetables, 8 herbs and 8 spices & botanicals provide nutritional benefits alongside incredible flavour.

Awarded a prestigious 5/5 stars by dog food comparison website Allaboutdogfood, AATU hopes to impress just as much with their new wet food editions!

AATU dog and cat wet was made available for September 1. For more information email enquiries@petfoodukltd.com, call 01442 212 392  or visit www.AATU.co.uk

• Puppy Love Shampoo with Lavender and Patchouli, gentle and kind and perfect for a puppy’s first bath
• Stinky Dog Shampoo with Peppermint and Lemongrass which will get rid of the very worst odours, even fox poo
• Super Sensitive Shampoo with Organic Aloe Vera and Calendula which is perfect for allergy prone skin
• Flea Off Shampoo with Manuka and Cedarwood to help repeal fleas and ticks naturally
• Conditioning Shampoo for dry and flaky skin with Honey and Oatmeal
• Conditioner with Organic Shea Butter and Virgin Coconut Oil.

Clouds – the special  finishing process gives the tag a typically aged stile with light/dark effects which highlight the portrayed image, making the tag particular.

Rainbow – great value finishing for all the subjects carefully hand-enameled.

Plexy – the weight of a feather but with very strong resistance. Made of colored thermoplastic polymer and can be personalized by our Ridealla™.

Visitors will be able to see the Petitamis range on stand F24 at Telford.

Petitamis was founded by a group of expert people whom, united by their love for animals, decided to realize high quality accessories to improve pets lifestyle. A flexible company where creativity and imagination are the hallmarks of a culture. Each production stage is carried out entirely in Italy, taking special care in the choice of  materials and manufacturing processes. All our creations are characterized by high reliability, innovation and design. The know-how and expertise acquired by our team in previous years facilitated the development of this new project. Our main goal is the creation of useful and esthetically appealing objects.

• All Belt Design — No Cords!
• Soft Grip Handles
• Reflective Accents

alcott’saffordably priced retractable leashes are a must-have for any pet specialty store! alcott also offers matching nylon collars, travel gear and other dog walking solutions.

A breed-specific range of dog shampoo, covering six breeds, will be unveiled by Leicester-based Woodside AC Trading Ltd at PATS Telford on September 25-26.

The range called Pooch is claimed to be the first dog breed specific shampoo to hit the UK

The products will cover six breeds that often suffer from skin complaints and allergic reactions to many generic products - Yorkie, Maltese, German Shepherd, Westie, Labrador and Shih-Tzu. With a balanced PH matching the breed of dog, Pooch will help prevent such problems arising.

Another product that will be showcased by the company at PATS is Aniderm, a range consisting of dry and wet shampoos for dogs and cats. Used as standalone products or a three-stage system, these help treat dry, irritable and sore skin complaints by targeting various coat types.



Visitors to the Woodside AC Trading Ltd stand will also be able to view Kernel Kat, an eco-friendly and flushable cat litter that was developed by animal care experts. In the future, the Natural range will be joined by two new fragrances.

As one would expect the new tortoise enclosure encompasses many practical and essential features to ensure the wellbeing of its inhabitants, but it’s the incredible aesthetics which really puts this new housing into a league of its own, for it has been ingeniously designed and manufactured to resemble a large mother-tortoise.

Vividarium, the company responsible for its creation, believe the lifelike polyresin animal is sure to be a real crowd pleaser when it’s showcased to thousands of potential customers at the PATS Telford in September.

And it would appear that the reptile industry seem to agree, with the editor of the Practical Reptile Keeping Magazine recently waxing lyrical of its unique features, benefits and exquisite fine details, in a two page review of the product.

The clever and innovative thinking, which the Practical Reptile Magazine review eloquently portrayed, has obviously been at the forefront of the product’s design at every stage, and has enabled the housing to boast several unique features, benefitting both the hobbyist and the inhabitants alike.

• Features include an in-built hide, formed out of the inside of the head of the enclosure, so baby tortoises can retreat and hide out, reducing stress levels.
• Internal oval shape, reducing the risk of young tortoises toppling over on to their backs, which they often do when trying to shimmy up right-angled perimeter walls in more traditional rectangular vivariums.
• Inbuilt cable tidy makes a neat and tidy job of the lighting.
• Made from lightweight resin which means its waterproof, it won’t rot, it’s easy to manoeuvre and easy to clean and disinfect.

The Vividarium Tortoise Home is the very first product to come off the production line for the fledgling company, but they already have plans in place to introduce a further six similarly striking designs to their portfolio next year. These will include snakes, lizards and amphibians.

With design patents already fully granted in 28 countries worldwide and a 160,000 square foot factory able to handle any amount of orders, Vividarium may start to see the biggest shake-up in the reptile housing industry within the last four decades. 

For more information on the Tortoise Home visit www.vividarium.co.uk

Charles Owen & Co. (Bow) Ltd is to sponsor The Hub at BETA International 2017. This vibrant new feature is set to become a real hive of activity, with product displays, celebrity interviews, retailer seminars and Talking Business, the trade fair's popular industry discussion hosted by Alastair Stewart.

The Charles Owen Hub, with its bright, contemporary staging and large overhead screens, will replace the show's Horse Demonstration & Seminar Arena – sponsored by the riding hat manufacturer for the past four years – as part of a move to develop and enhance the trade fair's modern B2B environment.

“Supporting BETA International's building of this strong educational centre has been important to us from the very beginning,” said Charles Owen managing director Roy Burek.

“Education and shared innovation is key to our design and production process. We are thrilled to bring that focus to the forefront and this fantastic new feature is the perfect setting for us to engage with our retailers on an entirely new level. We are looking forward to sharing in the illuminating experiences that they will enjoy this year at The Charles Owen Hub.”

BETA International organiser Claire Thomas added: “We are thrilled that Charles Owen has decided to continue its sponsorship.

"The Hub's clean, simple lines are great on the eye and its significant digital capability can only enhance the visitor experience. The Horse Demonstration & Seminar Arena has been a popular feature of the show for many years and we are confident that The Hub will build upon its success.”

Charles Owen joins fellow BETA International supporters Battles, Ekkia, Equestrian Trade News, Henson Franklyn, Hy, NAF, Shires Equestrian, Schockemöhle Sports, Toggi and main sponsor Neue Schule.

BETA International is the leading trade exhibition for equestrian, country clothing, outdoor and pet products.

Next year’s show takes place at the NEC, Birmingham, from 22 to 24 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email jamesp@beta-int.com or visit www.beta-int.com.