In This Issue
Cat product inventor wins Dragons’ Den investment
Another pet business set to feature in the Den
Expanding pet business gets name change
Crashed car removed from pet shop…a week after smashing into it
Dorwest boss wins Business Leader of the Year award
PIF calls for donations to support Ukraine’s vulnerable pets
GA Pet Food Partners refreshes promotional material
PATS launches new and improved website
Garden centre wins PATS-sponsored pet team award
Paleo Ridge unveils rebrand for premium product range
YAKERS launches new Superfoods Blueberry flavour
US-based Benebone joins forces with We.pet
Get your own copy of Pet Trade Xtra
Leading European pet food firm acquires Finnish business
Farm Food appoints new general manager
New brand DotDotPet gears up for Crufts and Interzoo
One third of Brits use code words to avoid vet anxiety
Flying the CSJ flag
Call for an overhaul of government veterinary support and regulation
Equine vets highlight excellence in practice across two-day congress
Study finds pets play matchmaker for one third of owners
How to spot hypothermia in pets
The best of last edition of Pet Trade Xtra
Pets at Home's sales growth ‘below expectations’
Award-winning pet retailer set to open 100th store
Pet brand steals show at London Toy Fair
Dog hydration supplement takes pet industry by storm
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Dog hydration supplement takes pet industry by storm

Pawer Water, the new canine wellness supplement that is transforming the way dogs hydrate, is taking the pet care industry by storm. 

 

Since its soft launch at PATS, this ground-breaking wellness approach to dog rehydration has managed to captivate a wide range of professionals from dog groomers, dog walkers, behavioural therapists, agility specialists, breeders, to independent retailers and major chains. 

 

The product has attracted the attention of prestigious stockists that are renowned for their exclusive offerings and their commitment to cutting-edge wellness solutions. Among the list are the luxury grooming townhouse Love My Human, premium online marketplace WOOOF.co.uk and London pet hotel, Urban Mutts. 

 

“We're proud to be stocked in prestigious establishments that are wellness-focused and led by forward thinkers. What all those professionals have in common is their commitment to quality and innovative vision towards pet care," said Nathalie Ohana, founder of Pawer Water.

 

Nathalie isn't your typical entrepreneur. With over two decades of experience in innovation and branding, she's worked for leading wellness and beauty brands and is known to be a true trailblazer. She’s lived across the globe, from Paris to New York City, Cape Town to Amsterdam, and finally settled in London. This international journey immersed her in diverse wellness practices, enriching her understanding of holistic well-being. Now, drawing on her wealth of knowledge in the human wellness sector, Nathalie is on a mission to revolutionise how we care for our beloved furry companions. Her vision is clear: bring the same level of attention to pet wellness as human wellness. Her guiding principle? 'If it's good for us, it's good for our dogs.”

 

"Our pets deserve the same level of care and attention that we provide to ourselves,” she said. “Pawer Water bridges the gap between human and pet wellness innovations, making sure our pets live their happiest, healthiest lives."

 

Pawer Water was nominated for product innovation at both the PetQuip and PIF Awards in 2023.  

 

“From the beginning, we focused on creating a hassle-free, two-in-one soluble solution that would empower pet owners to effortlessly give their dogs a vital dose of well-being, anytime, anywhere,” added Nathalie. “Not surprisingly, our current customers are health-conscious pet owners who are going the extra mile for their dogs. We can see that they are, for now, mostly urban-based millennials with a cleaner, healthier, and greener shopping mindset. And most importantly our customers and retailers alike are big believers, like us, in preventive care.”

 

Developed in collaboration with leading nutritionist Tanya Cohen, Pawer Water formula is carefully crafted with a blend of pawerful human-grade ingredients _ electrolytes, collagen, hyaluronic acid, vitamins, and antioxidants. This thoughtful two-in-one combination supports canine hydration and overall wellness needs, making it a game-changer in the pet supplement market. 

 

Pawer Water is looking to introduce three new products in 2024 and is looking to expand to Europe. 

For further information visit: www.pawerwater.com

For trade enquiries contact: Nathalie by email hello@pawerwater.com

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