Seeing the latest pet products launched under one roof is one of the major attractions to PATS visitors, and next month’s show at Sandown Park in Surrey is set to unveil an impressive number of new items.
The high quality of entries to the popular New Product Showcase, sponsored by pbwnews, is a positive sign that PATS Sandown exhibitors are excited about their latest products and can’t wait to show them to visiting retailers and buyers.
Products entered into the Showcase will be judged by a panel of independent pet retailers on the first day of the show (Tuesday, March 20) to decide the winners of the New Product Awards.
There are eight categories in the New Product Showcase and past winners admit that winning an award can certainly increase the profile of the items to the trade.
One of the biggest success stories of 2017 has been Woof & Brew’s Pawsecco Wine For Dogs and Cats, which won a New Product Award at PATS Sandown. Steve Tearle, national sales manager at Woof & Brew, said: “It has been a phenomenal year since we launched Pawsecco at PATS. The product has really caught people’s imagination.”
Unipet International won the Bird Product category at PATS Sandown last year with its innovative and distinctive Super Suet Starter Pack. Marketing manager Dawn Robinson said: “The success in the New Product Awards certainly gave this product a tremendous boost. It drove people to our stand at the show and created a lot of interest afterwards.”
SnuggleSafe was attending their first PATS Sandown in 2017 and were ecstatic to win a New Product Award with its ‘I’ll Eat My Hat’ product for small animals. Chris Kavallares said: “Picking up the award was beyond our wildest dreams. We definitely made the most of the accolade.”
The Showcase is designed to help visitors to find easily the latest and most exciting products to hit the pet trade, as they are gathered together in one, extensive display. There is an information card beside each product, giving details such as suggested retail price and where in the show you’ll find the item’s exhibitor.
The New Product Showcase entries will be displayed under the following eight award categories:
- Cat Product
- Dog Food Product
- Dog Treat Product
- Dog Accessory Product
- Bird Product
- Small Animal Product
- Pet Care Product
- Grooming Product
With so many new products on show and more than 150 exhibitors attending PATS Sandown this year, the exhibition is set to draw an equally impressive amount of visitors.
A full and up-to-date list of exhibitors is available on the website www.patshow.co.uk together with information on how to reach the venue and regularly updated show news.
PATS Sandown takes place at Sandown Park in Surrey on Tuesday, March 20, and Wednesday, March 21,
