Wetherby-based pet food manufacturer, The Innocent Hound, is supporting dog rescue charities during the festive season by letting their customers decide which charities receive donations. The aim is to donate over 300kg of treats which will be delivered in time for Christmas. 

The family-run business set up a zero-treat waste policy, meaning that any leftover production ingredients are used to create grain-free, healthy, meaty treats, to donate to rescue charities across the UK. 

Throughout November, The Innocent Hound added 10 silver envelopes to random website orders. These customers would then nominate a UK dog rescue charity to receive a big box of treats to enjoy. 

Founder, Chloe Heaton said: “Wasting this food is not an option for us. At a time when dog rescues are struggling so much, we are delighted to be able to help them in any way we can.” 

Supporting charities is important to The Innocent Hound as the business was inspired by rescue lurcher, Bongo. The zero-waste policy has allowed the company to donate over 1,000kg of food to charities across the UK in the past year.