Luxury pet treat company, The Innocent Pet, has launched a novel 360-degree immersive video tour of their Yorkshire factory.
The video, presented by company founder Chloe Heaton, offers an in-depth tour of the purpose-built factory at Thorp Arch, Wetherby, to explain the production process behind its gourmet treats for pets.
Potential customers can view the immersive video at www.theinnocentpet.co.uk, via YouTube, or through virtual reality headsets which will be available at a series of shows over the summer.
Chloe, who runs the business with her husband, Justin, said: “the purpose behind the video is to showcase the honesty within the business. When the viewer is immersed into the factory, they can see everything that The Innocent Pet has to offer; from state-of-the-art equipment, to quality ingredients, quality control processes and the hands-on approach that goes into making our luxury pet treats.”
The company manufactures a range of pet treats for dogs, cats, and small animals, made with quality British ingredients, human grade meat and sustainable farming. The treats are available direct or via national pet wholesalers.
Chloe added: “This new technology is a first within the pet food manufacturing industry; it’s a fantastic opportunity for customers and retailers wherever they are based to ‘visit’ the factory in the space of 5 minutes, and to see everything about us as a business.”
The video follows Chloe through the stages of treat production. From the raw materials entering the factory, going through to production, then into the bespoke air-drying systems and packing for dispatch. The viewer can choose to look in any direction throughout the factory, whilst following the tour.
The 360 video is already having an impact on the business. Chloe said: “the video has had a great response already; we have a number of new sales and contacts both in the UK and Europe who are interested in the company because of what we have been able to show them.”
The Innocent Pet has recently celebrated its 6th birthday, from its initial conception in a family kitchen. The team has grown from solo entrepreneur Chloe, to a full production team of 11, plus two rescue dogs, Bongo and Mash.
You can view the film at https://www.youtube.com/watch?time_continue=6&v=bwxsYrkRiio
