A pet store, which has been on the same site near Enfield for over half-a-century, has gone up for sale on property website Zoopla. The Jollyes building has been listed as retail premises.

The pet store has been based in Theobolds Park Road, Crews Hill since 1971 and was initially run for three decades by the McIntyre family, before being sold on around 20 years ago.

A spokesperson for the award-winning pet retail group said: “Jollyes is planning to relocate this store in time to upgraded premises. We don’t know about timescales for that at the moment though.”

The agent’s description on Zoopla states:

“The property comprises a series of interconnecting buildings dating from the 1960s/70s and of steel/wooden frame construction with profiled steel sheet and timber clad elevations throughout with a shallow pitch central roof on the larger, rear section and mono pitch timber reinforced roof to the front projecting unit.

“Internally, the sales area dominates the built accommodation and has an unpainted, sectional concrete floor with lighting by florescent strip lights and occasional translucent ceiling panels with heating by warm air heaters suspended from the roof.

“At the rear are a series of offices which are currently used for general storage and staff welfare accommodation including toilets and a small kitchen sit at the side.

“The site benefits from a substantial yard area laid to sectional concrete and a substation sits adjoining the access from Theobalds Park Road.”

Click here for the Zoopla listing.

Award-winning pet superstore Jollyes has made a major strategic move to ensure all its customers benefit from its low prices, re-investing savings that are currently exclusive to Pet Club members –  and more – into simple on-shelf pricing.

The move, which reverses the trend of retailers restricting savings to their loyalty card members, will mean over 3,000 prices will be reduced in its 100-plus stores from this morning – covering over two thirds of all the 4,500 core items Jollyes carries in a typical store.

The decision is part of a multi-million-pound value investment that will mean the lower price displayed at the shelf will be the price customers pay, underlining its commitment to be the best value pet destination in town.

From Wagg to Whiskas, Butchers to Bonios, Royal Canin to Harringtons, Jollyes customers can take advantage of its new simple approach to pricing.   

For example, a 15kg Royal Canin Adult dog food bag moves from an on-shelf price of £64.19 to £50.00, 13 per cent lower than the £57.77 that a Pet Club member would have paid at the till.

Likewise for cat lovers, a 3kg bag of dry chicken Purina One will move from an on-shelf price of £15.00 to £13.00, almost 10 per cent lower than the £14.39 price that a Pet Club member would have paid with their till discount.

Jollyes Pet Club programme will continue to offer points on purchases and 1,000 points can be exchanged for a £2 voucher with additional benefits when relaunched later in the year alongside a new app.

Christmas Trading

Alongside the store opening programme, Jollyes today confirmed a strong performance in the run up to Christmas.

It had its biggest-ever trading day in its history on 23 December, serving over 42,000 pet parents and generated like-for-like sales growth of six per cent for the four weeks to Christmas Eve.

Total growth for the same four-week period was 13 per cent, reflecting Jollyes’ new store opening programme that saw it open its doors in 14 new locations during 2024.

Jollyes also continued to strengthen its Trustpilot scores over the Christmas period, it now has over 80,000 reviews posted online with over 87 per cent at a five-star level.

New Stores & Refurbishments

Jollyes also confirmed the locations of its next five new locations as well as plans to overhaul five more stores as it continues its rapid growth.

In March it will open new stores in Pontefract (West Yorkshire) and Chichester (West Sussex), followed in the first half of the year by new stores in Swansea(Glamorgan) and Chesterfield (Derbyshire) and the relocation of one of its oldest stores in Perth to brand new premises in the town.

All five new locations will provide pet parents access to Jollyes’ raw food frozen ‘shop-in-shop’ and community pet clinics which will offer unbeatable prices for essential vet services such as microchipping and vaccinations.

Its early 2025 plans also include expansion and overhauls for existing top performing stores in Selby (North Yorkshire), Waterlooville (Hampshire), Sheffield(South Yorkshire), Harlow (Essex) and Keighley (West Yorkshire).

Selby, Sheffield, Harlow and Keighley will get new community pet clinic rooms and there’ll be new or extended raw frozen pet food sections in Waterlooville, Selby, Sheffield and Keighley.

Jollyes also plans to bring its innovative ‘Wash & Go’ dog-wash booths which for just £5.00 can provide a full clean-up for mucky pups without the hassle of messing up a home bathroom, to five more stores.

In the coming months they will launch in Colchester, Bolton, Selby, Harlow and Plymouth with existing Wash & Go units at Scunthorpe, Enfield, Newport(Isle of Wight), Totton and Waterlooville receiving upgrades to new units.

Value Investment & Community Pet Clinics

Jollyes move to lower over 3,000 prices is part of its long-term plan to underline its position as the price-leader in a specialist sector that’s traditionally been uncompetitive because there’s very little opportunity for pet parents to shop around.

What’s more its move into community pet clinics, which now feature in most of its locations, bring significant value in a sector that’s currently being investigated by the government to address any competition concerns that keep vet prices too high.

The move to simple low pricing also extends to its community pet clinics which will see vaccinations reduced from a Pet Club-only price of £44 to £39 – an important move which widens the price gap on key services between Jollyes and traditional vets. 

People Investment

This month also sees the launch of new benefits for its 1,250 colleagues as it looks to attract the best talent to join its teams.

Jollyes’ colleagues will be entitled to enhanced paid maternity leave of six months, up from six weeks, while paid paternity leave will double to four weeks, up from two weeks.

And as it knows that there are many roads to becoming a parent, from this month its team can take advantage of fertility leave for two days of each IVF cycle, alongside neonatal leave and baby loss leave. 

In 2025 Jollyes is teaming up with a number of organisations to help broaden the range of people who have the chance to build a career at the retailer.  

That includes over-50’s recruitment platform Rest Less, Fair Chance Business Alliance, which specialises in securing roles for people with criminal records and joining the Armed Forces Covenant that will guarantee any ex-servicemen and women an interview on applying for a role. 

Chief executive officer Joe Wykes said: “We understand how much joy a pet brings to families, but we also know the cost of that commitment is high, especially at a time when household budgets are under pressure from energy bills and mortgage payments.

“That’s why we’re simplifying our prices, so customers won’t need to be a member to get the value that pet parents demand.

“Being relentless in lowering prices to deliver on our promise to be the best value pet store in town is at the heart of our DNA and the promise we make to our customers.

“We’re looking forward to bringing that combination of low prices, service and expertise to even more communities during 2025.”

Retailers and buyers are being given an unparalleled opportunity to source all the latest pet, aquatics and equestrian product launches under one roof as leading trade exhibitions PATS and BETA International co-locate to the NEC Birmingham in September 2025.

PATS and BETA International will run side by side in Halls 1 and 2 at the NEC respectively on Sunday, 28^thSeptember and Monday, 29^th September 2025. PATS will also take place on a third day, Tuesday, 30^thSeptember.

It means that buyers will be able to explore new products from the biggest and most comprehensive range of suppliers in the pet, aquatics, equestrian and country sectors during their visit to the NEC, with PATS set to attract over 400 exhibitors and BETA International over 250.

The NEC is the UK’s largest exhibition centre and its central location offers retailers and buyers superb transport links. As well as being located in the heart of the country’s motorway network close to junction 6 of the M42, it also has direct rail links to major cities plus Birmingham International Airport on its doorstep. There are over 16,500 onsite car parking spaces at the NEC, hotels to fit all budgets, and a wide range of purpose-built catering facilities to suit all tastes.

Julie Sandercock, retail director at Sussex-based country store Bodle Bros, is a regular visitor to PATS and BETA International and is excited at the prospect of attending both shows at the same time. 

“As a retailer of pet and equine products, news of PATS and BETA International moving to adjoining halls at the NEC was music to our ears,” said Julie. “The easy access to the NEC is far more practical than the previous venues of both shows and gives us more incentive to attend.”

BETA International 2025 represents the 12th year of Neue Schule’s headline sponsorship of the exhibition, and the company’s CEO Sarfraz Mian said: “We are delighted to continue our long-standing support of one of the world’s leading equestrian trade shows. The exposure provided by BETA International has enabled Neue Schule to showcase its products to key buyers across all equestrian territories. 

“The return of the event to the NEC Birmingham has been welcomed by exhibitors and visitors and we are excited by the opportunities presented through the co-location of BETA International with PATS, the Pet & Aquatics Trade Show. For all equestrian businesses keen to identify new products and grow their business, BETA International represents the ideal opportunity for networking and turbo charging enthusiasm for the year ahead.”

Both PATS and BETA International will retain their most popular features at this year’s events. The Aquatics Zone featuring the UK’s leading aquatics, watergardening and reptile companies, will return to PATS after a successful launch in 2024, while the New Starter Zone will host a growing number of start-up businesses.

The New Product Showcases will also be a major visitor attraction during PATS and BETA International, offering retailers a great opportunity to see and touch the new products they will be stocking for the coming season.  

PATS will be presenting state-of-the-art grooming demonstrations, workshops and talks throughout the show while BETA International will feature talks by leading equestrian figures in the seminar theatre.

Registration for free entry to both events will open in March, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.

For more information visit www.patshow.co.uk or www.beta-int.com

Retail giant Pets at Home experienced a challenging period in the run up to Christmas with particularly weak footfall from October.

The group’s trading statement this week revealed revenues had fallen in what’s described as the ‘golden quarter’ because the difficult financial environment led to fewer customers visiting stores. 

In the three months to 2 January, retail revenue fell by 2.4% and by 2.8% on a like-for-like basis.

The company stated: “As widely reported across the consumer sector, Q3 saw a more challenging UK consumer backdrop with particularly weak footfall from October. At the same time, our digital performance improved, building momentum through the quarter, with continued strong growth in subscriptions.”

In contrast, vet group revenue growth was strong at 21.3% with a like-for-like uplift of 19.9% with the group revealing: “High quality growth continued with Practices seeing double digit revenue growth supported by growth in subscriptions, visits, and average transaction values.”

The trading statement added:

“Full year underlying PBT guidance is unchanged. We are on track to deliver modest growth in underlying PBT this year as set out at our H1 results. Against a still subdued consumer backdrop, we have maintained a disciplined gross margin performance, supported by strong Christmas seasonal sell through, and effectively managed our costs.

“The transition of our online orders to Stafford DC is underway. We now expect to exit our Northampton DC by the end of the financial year, completing our network optimisation. As a result, we now expect non-underlying costs of £11m (previously £7m) in FY25 due to the phasing of costs associated with our exit from Northampton and will now incur all outstanding costs associated with our exit in FY25 (previously expected to continue into FY26).

“We expect to finish FY25 with a robust balance sheet after investing £55m in CAPEX and returning £85m to shareholders via ordinary dividends and buybacks.”

Scottish-based Wilsons Pet Food has received £1 million of investment from The Investment Fund for Scotland (IFS), managed by Maven Capital Partners, delivered by the British Business Bank. 

Wilsons is the UK's leading producer of natural cold pressed dry dog food, with two established manufacturing facilities, whilst also producing raw meals, treats and a recently launched range of supplements. 

Sold via retailers nationwide and directly on Wilsons’ website, the company’s expanding range offers both choice and flexibility to a wide range of dog owners seeking a natural and nutritious diet. The Investment Fund for Scotland funding will enable Wilsons to accelerate growth by supporting the success of its current range, expansion into new product categories, and further enhance production capabilities.

Craig Wallace, Managing Director at Wilsons, said: This investment from Maven Capital Partners in partnership with the British business bank could not come at a more exciting time for Wilsons. Following our successful rebrand, this investment will be used to enhance production further, helping us complete the installation of a new cold pressed facility. This will enable us to more than quadruple our current production capacity.  It will also support the launch of a brand new range of food, invest in some incredible new team members and help increase our support and advertising for our independent pet trade customers. 

“As ever, we remain committed to making Wilsons available to more dog owners across the UK and encouraging pet owners to feed a natural nutritious diet. With our cold pressed being named  ‘Best Dry Dog Food 2025’ and the investment, it’s set to be a busy year ahead.” said Craig.

Rob Stevenson, Investment Manager at Maven, said: “Wilsons has achieved impressive organic growth to date and has an exciting pipeline of near-term opportunities across its diverse range of sales channels. The company operates in a competitive space, differentiating themselves through their high quality products with a core focus on cold pressed and raw dog food, in addition to treats and supplements. Craig is an entrepreneurial individual with extensive experience in the pet food sector, supported by a strong and passionate team. They have achieved impressive growth in recent years; we’re delighted to be backing the business at such an exciting point in their growth journey.”

Wilsons cold pressed meals were recently named ‘Best Dry Dog Food 2025’ by Your Dog magazine. The range includes ten recipes within the popular Premium range, five recipes within Working Dog, and a new tailored meal designed specifically for puppies. 

In 2024, Wilsons invested in a full rebrand across their entire range of natural meals and treats, with new packaging highlighting the health benefits and premium nature of the company’s products. Wilsons’ website also introduced an improved trade page and a simplified online ordering system.

To find out more about Wilsons full range of natural meals and treats visit trade.wilsonspetfood.co.uk or contact the trade sales team at trade@wilsonspetfood.co.uk.

Family-owned Pets & Friends is now offering thousands of pet products delivered in 30 minutes or less, including frozen raw food, cat litter, bulk sacks and more, via Just Eat.

Free delivery and more will be available for Pets & Friends orders on the Just Eat platform over the coming months.

Just Eat animal lovers will be able to order thousands of their favourite pet products straight to their door – including dry, wet and frozen raw food for dogs and cats, as well as treats, grooming products and toys. 

Dan Corcoran, store manager at Pets & Friends, said: “Whether you’ve run out of kibble, struggle to get to store or need support transporting heavier items, Just Eat offers a quick, accessible way to shop and care for your pet.

“Just Eat will also offer customers another way to click and collect with us in store if it’s more convenient for them.” 

The news follows Just Eat’s recent partnership announcements in the UK and globally – including Waitrose, Boots, Cardfactory, Lovehoney and HelloFresh – demonstrating consumer appetite for convenience for a variety of products and moments.

Natures Menu has launched a new range of Raw Freeze Dried Treats and Rewards and expanded its existing range of Complete & Balanced Raw Freeze Dried Dinners  – giving dogs a natural source of nutrition and flavour across every key consumption moment. 

Formulated by vets and using all natural ingredients, the ‘raw with no thaw’ format means Raw Freeze Dried is the best alternative to raw when owners don’t have access to a freezer - ideal for when owners and pets are on the go. 

Using the closest technology to raw feeding, freeze drying is a minimally processed option, here in the UK, that removes almost all of the water content without cooking. The process subsequently locks in the flavour and nutrients of the raw ingredients, for an intense mouthwatering taste that pets will return to time and time again.

Whether it’s a convenient meal solution or a special treat, the new products ensure that pet owners now have the ideal Raw Freeze Dried product for any occasion.

This new range of products adds to the existing range of the Natures Menu Complete & Balanced Raw Freeze Dried Dinners 120g and 250g.

Bigger Complete & Balanced Raw Freeze Dried Dinners: 625g

Due to popular demand, the existing Raw Freeze Dried range of Complete & Balanced Dinners has also expanded to include a 625g pack, ideal for longer stays away from the freezer and offering best value - adding to the 120g and 250g pack sizes. Available in four flavours (beef, chicken, turkey and lamb), the Raw Freeze Dried Dinners are a complete and balanced 80:20 meal option – 80% meat and offal with 20% fruits, vegetables, vitamins and minerals, offering your pet a delicious and nutritious meal – for when you’re away from the freezer.

Raw Freeze Dried Toppers: 40g and 15g

Adding enrichment to feeding times, the new Raw Freeze Dried Toppers are perfect for mixing moments – simply pour over your dog’s regular food and serve. With three delicious flavours to choose from (chicken, turkey and lamb), the Toppers are made from 80% meat and offal with 20% fruits, vegetables, vitamins and minerals for a natural boost of nutrition and taste. The chicken option is also available in a smaller 15g pack size.

Raw Freeze Dried Meat Bites (15g) and Raw Freeze Dried Meat Chunks (40g)

The new Treats & Rewards range offers nutritious snacks with intense and delicious flavour, adapted to your dog’s needs – with different sizes available, so all dogs can enjoy that special moment. A tasty addition to the Raw Freeze Dried range, the new 100% Meat and Offal Bites are a smaller snack that comes in four flavours (beef, chicken, turkey and lamb), while the larger 100% Meat and Offal Chunks are perfect for bigger dogs, and come in two flavours (chicken and turkey).

Melanie Sainsbury, Veterinary Expert at Natures Menu, said: “The new range is designed with maximum convenience in mind, without sacrificing on taste, quality or digestive wellbeing. Not only do pet owners now have access to complete and balanced meal options, but also treats and rewards for a healthier indulgence, anywhere and anytime”.

“Raw feeding offers a wealth of benefits, and our Raw Freeze Dried products are born from more than 40 years of research, nutritional experience and knowledge – so you know you’re getting natural high quality ingredients and maximum nutrient preservation with minimal fuss.”

Natures Menu specialises in raw and natural dog food made with quality meats and fish, blended vegetables, fruits and healthy carbohydrates. The range helps to support digestive wellbeing and a shiny coat. Crafted by experts in Norfolk, Natures Menu uses British suppliers and ethical product sources wherever possible. 

To access the Natures Menu trade portal, visit: https://trade.naturesmenu.co.uk/login

Contact via phone on 0800 018 3770, or email trade@naturesmenu.co.uk.

Supreme Petfoods is celebrating the success of its ‘Scan, Enter, Win’ campaign, an innovative new on-pack promotion designed to engage and reward valued customers while boosting brand visibility in store.

The campaign, which ran across both the Science Selective and Tiny Friends Farm brands, continues to deliver significant consumer engagement and demonstrates Supreme’s ongoing commitment to customer satisfaction.

The promotion has encouraged thousands of participants to scan QR codes on product packs to enter monthly draws for exciting prizes, including luxury gift vouchers, memorable family experiences, and high-end accessories. By fostering a deeper connection between customers and Supreme Petfoods' leading brands, Science Selective and Tiny Friends Farm, the initiative has strengthened loyalty and enhanced brand recognition.

The prizes have ranged from family days out to theme parks, to premium gift vouchers, and winners have been thrilled with the personalised rewards that aim to bring a little bit of extra happiness to their lives.

Nicki Cater, winner of an October Science Selective prize, expressed her heartfelt gratitude: "This is huge for my little family! I can’t thank Supreme Petfoods enough for such a generous gift."

Mark Mason, recipient of a Tiny Friends Farm day-out voucher, shared his excitement as he prepared for the arrival of a new baby: "It is brilliant. Thank you so much."

The ‘Scan, Enter, Win’ campaign uses on-pack QR codes to create a seamless entry process, where customers are directed to an interactive online portal. The playful graphics and engaging design are aimed to appeal to both young families and individual pet owners, cementing Supreme Petfoods’ position as a trusted pet food brand.

Claire Hamblion, Marketing Director at Supreme Petfoods said “We have seen increased customer engagement across all our key markets. The campaign has boosted the visibility of our brands, driving higher product trial and increased repeat purchases. We have been extremely pleased to receive lots of positive feedback and enthusiastic responses from winners, and participants have highlighted the positivity of the campaign's emotional and practical impact. Based on the campaign's success, we will be exploring more added-value promotional initiatives in 2025 to continue engaging customers, while reinforcing our position as a leader in pet care.”

For more information about Supreme Petfoods, visit www.supremepetfoods.com

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Fettle, a leading provider of 100% natural wholefood pet supplements, has appointed Tory Jeeves as UK Sales Manager. Tory brings a wealth of knowledge and experience in the pet sector, making her a tremendous asset to the Fettle team.

In her new role, Tory will focus on expanding Fettle’s presence among independent retailers across the UK, a segment that has been increasingly adopting wholefood pet supplements as a core part of their product offerings. Additionally, Tory will play a key role in supporting the growth and development of Fettle’s existing stockists, ensuring they continue to thrive as part of the Fettle family.

The UK pet care market has experienced significant growth, with the overall market size reaching £3.5 billion in 2023, projected to grow at a compound annual growth rate (CAGR) of 5.7%, reaching £5.8 billion by 2032. This growth reflects a rising consumer demand for high-quality, natural pet products, presenting a substantial opportunity for retailers to meet this demand. Pet owners are increasingly becoming conscious of making smarter, cleaner choices when it comes to their pets’ diets, favouring natural and wholefood options over synthetic alternatives. This growing trend presents a unique opportunity for independent retailers to offer products that resonate with health-conscious pet owners.

Tory’s extensive background in the pet industry positions her uniquely to lead this initiative. She will work directly with independent retailers to expand Fettle’s footprint, while also providing key support to existing stockists. Tory will ensure that they have the resources, training, and support needed to grow their businesses alongside Fettle’s continued success.

“We are thrilled to welcome Tory to the Fettle team,” said Alex Taylor-Grout, co-founder of Fettle. “Her deep understanding of the pet sector, combined with her passion for natural products, aligns perfectly with our mission to provide wholefood supplements that enhance pet health. Tory’s role will be vital not only in bringing new independent retailers on board but also in ensuring that our current stockists are well-supported as we continue to expand.”

Fettle remains committed to its mission of promoting pet health through natural nutrition. The company continues to innovate and expand its product line, ensuring that independent retailers have access to the supplements that meet the evolving needs of pet owners.

Contact:

Trade Enquiries: trade@fettlepets.com

Tory’s Direct Details: tory@fettlepets.com | +44 7886 101454

For more information about Fettle or to register as a stockist click on the following link: https://trade.fettlepets.com/pages/wholesale-registration-form

Award-winning pet insurance brand ManyPets has appointed Shane Larkin as Chief Marketing Officer. Following a shift in strategy, led by Group CEO Luisa Barile, Shane has been brought in to grow ManyPets’ market share.

As Former Marketing & Proposition Director at Sky, Shane headed the development and launch of their insurance brand and smart home insurance proposition, Sky Protect. Prior to this, he was the Chief Commercial Officer at award-winning insurtech Neos, and brings over 25 years’ experience in financial services marketing, product and commercial management, having held senior roles at RSA and Bupa Global.

Shane Larkin said of his new appointment: 

“Pets are such an important part of the family, and it’s clear that insurance can play a crucial role in helping pet parents keep their pets healthy. I’m thrilled to join the ManyPets team at a really exciting time to evolve the brand and attract more customers from across the UK.”

ManyPets has seen a clear shift in how people approach their pet’s health and wellbeing, as well as advancements in veterinary treatment which have led to an increased cost of pet care.

ManyPets CEO Luisa Barile said: “As the world of caring for your pet evolves, from the latest surgery and preventive medicine to personalised subscriptions and pet-friendly experiences, pet parents want help navigating all the options so their pet can live a healthy and happy life. There is no NHS for pets, so ManyPets aims to be at the centre of enabling innovative care and healthy choices. I’m delighted to have Shane on the team to help us get there.”

Larkin’s appointment comes at the end of a period of transformation for ManyPets which has seen the business focus its strategy on growth in the UK market, as well as improving the efficiency of its operations and underwriting. Thanks to this new direction, a proven ability to innovate and highly competitive products, ManyPets and Many Group are in a strong position to grow further.

The 2025 edition of Zoomark, taking place at BolognaFiere from 5th to 7th May, has already reached full capacity, prompting organisers to expand the exhibition layout.

With the addition of extra space, the event is set to break new records, accommodating a growing number of exhibitors, estimated at 1,500, and visitors.

Luisa Bersanetti, Exhibition Manager of Zoomark, states: "The expansion of Zoomark 2025’s exhibition layout is a direct response to the extraordinary demand from the industry, with fully booked halls marking a new record in terms of exhibitor numbers, exhibition space, and international reach. This achievement highlights Zoomark’s great appeal within the global pet industry, a sector that continues to thrive. We are confident that a larger event, enhanced by dedicated thematic routes and special areas, will ensure a steady flow of high-quality visitors, providing exhibitors with unparalleled business and networking opportunities."

With the addition of a 10th hall, the exhibition space now covers an impressive 90,000 square metres, responding to the increasing demand from leading international players and emerging pet brands.

The event will feature industry leaders, innovative start-ups, and rising brands, all showcasing cutting-edge solutions for pet care and well-being.

The global pet market continues to show strong growth. In 2024, global sales increased by 7.2%, reflecting rising consumer spending on pet welfare. This positive trend makes Zoomark the ideal platform for companies looking to seize new business opportunities and strengthen their position in international markets.

Zoomark 2025 is further enhancing its global reach through the International Buyers Programme, an exclusive initiative dedicated to connecting exhibitors with top-tier buyers.The event is expected to attract 30,000 attendees, including buyers from over 120 countries, with significant delegations from Europe, the United States, Asia, and the Middle East.

Already, 200 top buyers from more than 30 countries have joined the International Buyers Program, designed to facilitate targeted business meetings. This initiative, developed in collaboration with ICE Agency, focuses on key pet industry markets and will involve distributors, specialist retailers, chain stores, and e-commerce professionals, ensuring a highly qualified and relevant audience for exhibitors.

Thanks to the B2Match matchmaking platform, buyers and companies can plan their meetings in advance, optimising their trade show experience.

The new Zoomark 2025 layout has been redesigned to enhance exhibitor-visitor interactions, featuring intuitive pathways that create a dynamic, seamless experience for professionals attending in Bologna.Visitors will be able to follow three thematic routes:

• Italian Style – showcasing companies that manufacture in Italy or feature Italian design.
• GreenMark – dedicated to sustainability-focused companies.
• Tech for Future – highlighting exhibitors at the forefront of pet industry innovation.

These three routes will act as a guiding thread for professionals, helping them navigate the show more effectively and focus on the most relevant industry trends.In addition, five special areas will showcase emerging trends and innovations, fostering business opportunities and industry advancements:

• Next 5.0 – a dedicated pet-tech space, featuring start-ups and established companies presenting advanced technology solutions for pet health and safety.
• Pet Vision – a spotlight on recently launched products and market trends, accompanied by an innovation award for the most groundbreaking solutions.
• Aqua Project – focused on the aquarium and terrarium industry, featuring dedicated training sessions for specialised retailers.
• Factory (NEW) – an area entirely dedicated to the pet supply chain, from raw materials to production processes.
• Atelier (NEW) – a showcase of craftsmanship and excellence in pet well-being and comfort.

Zoomark 2025 will also serve as a leading forum for discussions on key industry challenges, including sustainability and digital transformation.

Over the three-day event, experts and businesses will share insights and forecasts, providing visitors with a deep dive into the pet industry’s future trends.

For more information: www.zoomark.it 

To celebrate Valentine’s Day, Pets at Home has unveiled its most adorable collection yet. From heart-patterned paw jumpers to love-themed treats, this collection is ‘purr-fect’ for showing your furry friend how much you care.

Paw Heart Dog Jumper Pink (X-Small – Large) –  £8

Stepout in style for a pawsome date night with this gorgeous knit jumper. Its love heart paw prints feature on a pull-on design, meaning that it’s easy to get on and off, so you're hot to go at any time for romantic walkies in the park.

Sweet Heart Dog Bandana Pink (Medium / Large) – £4

Style it up this Valentine's Day with a Sweet-heart Bandana. Dual sided with a sweet print on one side and a plain peach on the other, this suede effect bandana is the softest way to melt the hardest hearts and guarantees love at first sniff.

Rope & Plush Rose Dog Toy – £3

This Rope and Plush Rose Dog Toy is the perfect choice as it includes not only an internal squeaker but also rope for your dog to chew and tug on and really ignite their playtime.

Valentine's Day Lobster Dog Toy – £6

This clawsome toy is perfect for dogs who loves to snuggle and cuddle. Made with soft, plush material that adds warmth to their playtime. Squeaker and crinkle elements make this toy perfect for interactive play.

Valentine's Day Snuggle Bug Dog Toy – £4

Celebrate your unconditional love for your dog with a Valentine Snuggle Bug Dog Toy! It's made of soft plush purple material with cute love heart antennas, perfect for snuggling, cuddling and bringing warmth to your pet's playtime.

Valentine's Day Catnip Mouse Cat Toys Duo – £2

This catnip mouse duo is sure to have your cat falling in love with playtime over and over again, whilst also helping Image slide to strengthen the bond between you and your cat.

Love Nest Small Animal Treat 115g – £2.50

This tasty treat has been specially designed to keep the one you love entertained and enrich their habitat. Made with natural ingredients, the compressed hay nest is filled with delicious heart shaped cookies and romantic rose petals.

Love You ‘Furever’ Heart Biscuit Dog Treats Chicken 50g – £2

Heart-shaped biscuits that are both healthy and delicious. These biscuits are rich in chicken, have a crunchy texture that may help to clean dogs’ teeth, and contain no added sugar, artificial colours or preservatives.

Love-ly Bites Meaty Treats for Cats & Dogs Chicken 40g – £1.50

Delicious heart-shaped treats made from 58% chicken breast and pollock. Free from added sugar, artificial colours and preservatives, making them a healthy snack for your pets. Suitable for both cats and dogs.

Scoff Paper Edible Love You So Much Card Dog Treat Bacon Flavour – £3

Scoff Paper edible greeting cards for dogs are the perfect combination of tasty dog treat and heartfelt greeting. These cards are a special way to show your dog how much they mean to you.

Valentine’s Day Pamper Package – £10

Love is in the hair this Valentine’s Day with Pets at Home’s exclusive pamper package! Treat your furry friend to a tailored shampoo, silky-smooth conditioner, and a ‘Forever Yours’ spritz, followed by a soothing paw and nose balm, a luxurious SPA blueberry facial, and the perfect finishing touch – a Love Heart bandana! £1 donation from each booking will go to the Pets Foundation.

For the full Valentine’s range visit: https://www.petsathome.com/campaigns/listing/valentines

A leading retail body has warned that the new Deposit Return Scheme (DRS), announced this week by the Department for Environment, Food and Rural Affairs, could inadvertently disadvantage smaller high street retailers when it launches in October 2027.

The British Independent Retailers Association (Bira), which works with over 6,000 independent businesses of all sizes across the UK, has raised concerns about the practical implications of the scheme for smaller retailers.

Under the new regulations, retailers selling drinks in single-use containers will be required to host return points for these containers unless they qualify for an exemption.

While shops under 100m² in urban areas will be exempt, many independent retailers will still need to accommodate return facilities and storage areas for collected containers.

Andrew Goodacre, CEO of Bira said "While we support environmental initiatives, we have significant concerns about how the Deposit Return Scheme will impact independent retailers. This scheme will add more costs to running a shop at a time when retailers are already facing unprecedented pressures. Smaller shops will find it particularly challenging to accommodate the self-return machines, and storage of returns could become a significant problem.

"Most recycling will likely take place in the large supermarkets on retail parks, potentially driving even more footfall away from our town centres as consumers combine bottle returns with their shopping trips."

The scheme, which applies to single-use drinks containers made from aluminium, steel, or PET plastic with a capacity between 150 millilitres and 3 litres, will require retailers to charge a refundable deposit to consumers at the point of sale.

While supporting environmental initiatives, Bira emphasises the need for careful consideration of the scheme's impact on independent retailers and high street vitality.

Sausage dogs will sizzle in fleecy finery this winter, courtesy of Wiltshire company Doghouse and a cash injection of £100,000 from the British Business Bank’s South West Investment Fund.

As well as running a destination store combining a pet shop, dog grooming salon and café, entrepreneur Ruth Warren is also masterminding a growing range of own-brand products, with dachshund coats proving a soaraway success.  

The money from the South West Investment Fund was delivered by appointed fund manager SWIG Finance, which manages the smaller loans element of the £200m Fund across the region, and will go towards expanding the Doghouse workshop in Bradford-on-Avon so it can deal with increasing demand for canine couture.  

Ruth, who opened her first shop in 2017, said: “In fact, I had run a little pet shop for some years, but I felt there was a place in the market for something that was more of an experience,” she said. 

So as well as selling quality products that are slightly off the mainstream, such as natural dog foods, Ruth added a dog grooming service (which is very popular) and a café: “I thought it would be nice to have one, because I love a decent cup of coffee. If it worked, I thought it would be a good concept to roll out.”  

Ruth did exactly that, investing in a second location in the desirable Clifton district of Bristol in 2020. Meanwhile, an unexpected area of growth was identified in the tailoring department.  

“My friend was making fleecy coats for dachshunds, and it was like Glastonbury tickets: I’d put them on sale, and they would all go within minutes, with a lengthy waiting list,” added Ruth. “In the end, I offered to buy the business from her and started making them in the workshop. It just grew and grew.” 

Ruth, herself a life-long lover of dachshunds and owner of shop mascot and social media star Maude, attributes her success to the fact that each coat is made to suit an individual breed’s dimensions.  The Doghouse design is longer in the body, and with a waterproof panel to keep the tummy dry. The business caters for breeds of all shapes and sizes, offering a complete doggy wardrobe, from t-shirts to jumpers. 

The workshop also makes own-brand blankets, collars and leads. The South West Investment Fund loan has enabled operations to move into larger premises, which in turn will facilitate the growth of manufacturing to meet existing demand and even move into wholesale production.  

Ruth is full of praise for funding delivery partner SWIG Finance. “SWIG was interested and invested in the business: who we were, where we were going with it, holding our hand through the process and helping us to make it happen,” she explained. “That made me think, this is the partner I want to work with.” 

SWIG senior business manager Nicola Parker said: “I wanted to support the business as it offers something a bit different, which is why it has grown so successfully. 

“Ruth has continued to widen the Doghouse offering with own-brand products, reflecting her awareness of their marketplace. The funding will not only enable future development of the products, it will also support increasing their online presence, including e-commerce and click-and-collect availability.” 

David Tindall, Senior Manager at British Business Bank, said: “Ruth has built an inspiring brand that combines creativity and craftsmanship to firmly establish the business in the pet lifestyle market. The funding from the South West Investment Fund will enable Doghouse to expand its workshop and meet growing demand as it embarks on its next phase of growth, and we’re delighted to be supporting the business.” 

The purpose of the South West Investment Fund is to drive sustainable economic growth by supporting innovation and creating local opportunity for new and growing businesses across the South West. It provides loans from £25k to £2m and equity investment up to £5m to help small and medium sized businesses to start up, scale up or stay ahead.  

The South West Investment Fund is increasing the supply and diversity of early-stage finance for South West smaller businesses, providing funds to firms that might otherwise not receive investment and helping to break down barriers in access to finance.

A pioneering pet retailer has lined up an impressive calendar of events as it prepares for further growth in 2025.

A busy year for PetPlace – which has stores in Llangefni, Ruthin, Mold and Gledrid, Oswestry, and a HQ in Kinmel Bay – looks set to be replicated and even bettered over the coming 12 months.

Reflecting on a “challenging year” for the industry, Managing Director Sion Pritchard said the award-winning company performed well and plans to provide loyal customers with even more incentives and activities from this month onwards.

“Our amazing team are so dedicated and worked hard during what was a challenging year for the retail sector,” he said.

“We are thankful to them and to existing and new suppliers for their continued support and are excited to all work together to make 2025 a success.”

Sion added: “There are big plans to improve our offering for the thousands of pets and their owners who visit us each week, and to play an even bigger part in the community.

“Following the success of our event programme in 2024 we have even more in the pipeline and will make further announcements in the near future.”

The company’s reputation in North Wales and Shropshire was further enhanced with a series of fundraising days in aid of charities including Hope House Hospice, Greyhound Rescues, and wildlife and LGBTQ+ organisations.

Workshops and demonstration sessions with pet experts such as Carnilove, KONG, Tribal, and Acana for animal – specifically canine and equine – brands proved popular, and the Mold store was given a fresh look following a major redevelopment of the 25,000 sq ft Llangefni site.

“Events encouraging pet owners and suppliers to network and socialise were a big hit at a time when mental health and wellbeing are increasingly topical issues,” said Sion.

“And a raft of awards for our teams, the stores, and a customer service prize voted for by the public increased engagement, which has continued to rise post-pandemic.

“A particular favourite was the annual Pride in the Park celebration in Abergele, which welcomed hundreds of visitors, and open days at our other stores promoting diversity and inclusion.”

He added: “Myself, Paul (fellow director) and our amazing teams will continue to raise the bar not only for the pet sector but retail, embracing technology and innovation with our customers and their pets at the heart of everything we do.

“Thanks again to everyone who helped us to continue growing as a responsible, sustainable business, we wish you all happiness and prosperity for the year ahead.”

German company AlphaPet Ventures has added to its growing portfolio of brands with the acquisition of UK business JR Pet Products. It already owns Arden Grange, Wolfsblut, Wildes Land and Herrmann’s Manufaktur.

JR Pet Products was founded in 2012 by Jonathan and Rebecca Davies with seed investment from Stephen Tandy, a close friend of Jonathan. Today the JR brand is a leading premium dog treat brand, offering a wide range of high-quality, natural dog chews and treats. 

With a strong focus on top-quality raw materials and products, JR has built a loyal and strong customer base. The brand distributes its products over its own D2C shop and via B2B partners.

Marco Hierling, founder and CEO of AlphaPet, said: “Jonathan and Rebecca have built a fantastic brand. JR is an excellent addition to AlphaPet’s brand portfolio, aligning with our commitment to healthy and premium pet food, while offering a highly complementary product range.”

By partnering with AlphaPet, JR will gain access to AlphaPet’s resources and European distribution network, unlocking substantial potential for future growth.

Jonathan and Rebecca Davies said: “Our partnership with the AlphaPet team marks an exciting new chapter for JR. Together, we look forward to building on the strength of the brand, supported by our trusted suppliers and customers, to achieve our growth goals in the years ahead."

The whole team (pictured above at PATS) last year will stay on board and Jonathan (third from right) and Rebecca Davies (second from right) will continue as managing directors of JR.

The acquisition of JR is AlphaPet’s fourth acquisition since 2020 and the next step to strengthen its position as the leading European premium pet food and treats platform.

The acquisition was financed through a combination of equity and debt. Patria Investments, an existing capiton LP, acted as lead investor, alongside Venture Stars and existing AlphaPet shareholders. 

Mark Nicolson, Partner and Head of Primary Investments at Patria: “We are excited to enable the next chapter of value creation for AlphaPet and very much look forward to continuing our successful partnership with AlphaPet’s exceptional management team and capiton, one of the top performing managers in European private equity today.”

Debt financing was provided by CVC, demonstrating their ongoing support of AlphaPet’s buy and build strategy.

The Nutriment Company (TNC) has made its second acquisition of 2025, buying Your Pet Nutrition, a UK-based leader in veterinarian-developed pet supplements.

This acquisition strengthens TNC's leading position in the UK and expands its portfolio of innovative pet health solutions. 

Your Pet Nutrition has experienced rapid growth in recent years, driven by its focus on developing all-natural, science-driven products designed to improve the health and lives of pets. 

With an extensive range of supplements researched, co-developed and approved by Dr. Michael Lazaris, the company has earned the trust of tens of thousands of customers since its inception. 

Your Pet Nutrition products are formulated using the purest, all-natural ingredients, ensuring that every part of the supply chain adheres to a rigorous Five Star standard for transparency and environmental awareness.

The flagship products – Canine Prime and Feline 40 – contain 40 essential nutrients, blended in an easy-to-use format to support optimal health for both dogs and cats. 

These efforts have earned the company exceptional customer reviews and widespread acclaim from pet owners.

Karolis Skripka, founding partner of Malaberg and founder of Your Pet Nutrition,

commented: “We at Malaberg, as the previous owner, are incredibly proud of what we’ve built together with Dr. Michael Lazaris over the recent years. We’re confident that The Nutriment Company, as a like-minded and capable new owner, will continue to drive the growth and success of Your Pet Nutrition.”

Dr. Michael Lazaris, veterinarian and co-developer of Your Pet Nutrition, added: “As a veterinarian, my mission has always been to provide pets with the best nutrition. I’m excited to continue this journey with The Nutriment Company, whose expertise and resources will help us expand our reach and advance pet wellness through science-driven solutions.”

Anders Kristiansen, CEO of The Nutriment Company, explained: “Your Pet Nutrition’s stellar product quality and strong customer loyalty make this acquisition a natural fit for The Nutriment Company. We share a common vision of being best in class in the D2C space – which makes this collaboration a perfect match.”

Julius Adrian, Chief of Corporate Development at The Nutriment Company, added: “By bringing Your Pet Nutrition into The Nutriment Company, we’re adding a strong supplement brand that aligns with our mission of providing premium products. This acquisition allows us to better meet the needs of pet owners across the UK.”