In This Issue
Global music superstar Robbie Williams records exclusive track for Felix cat food campaign
Pet firm appears on Vanessa Feltz TV show
UK pet industry gears up for PATS Sandown
Pet welfare at heart of exciting new training courses
Retailer issues 'buying pet rabbits' warning
Small animal feeding place with integrated toilet    
Pet food firm passes on savings to its ‘raw’ customers
UK Pet Food to hold pet food and nutrition webinars
Finnish firm to showcase dog clothing to UK retailers
Wilsons extends product range with new treats
Pet care brand Petpals launches into new areas
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Demand for pets returns to pre-pandemic levels
Owners urged to update pet’s microchip contact details
PetLove launches 'sustainable' toy collection
£250k investment in future of veterinary
Shoppers urged to buy on high street as Amazon strikes hit
Pets at Home extends pet food donation scheme
CSJ on track for Aviemore
The best of last edition of Pet Trade Xtra
Pet firm features in TV-hit series Dragons’ Den
Bumper Christmas sales set new records for pet retailer
Company of Animals launches new training brand
Pet shop plans to relocate to boost footfall
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Finnish firm to showcase dog clothing to UK retailers

 

PAIKKA is a multi-awarded dog clothing and accessories start-up from Finland known for its human-grade quality standards and highly innovative materials.

 

PAIKKA is run by two strong Finnish women, Tea Kainu and Bee Backlund, with backgrounds and degrees in fashion and physiotherapy combined with special interest in dogs’ anatomy and biomechanics.

 

“We believe every product designed for your dog should be designed as well and profoundly as quality products for human beings,” says CEO Tea Kainu. 

 

PAIKKA was born in 2019 from the need for products being designed from the dog’s perspective – and being long-lasting even in the hardest seasonal conditions of the Finnish nature.

 

“Our mission is to create only meaningful products for our customers and their human companions. As an example, our fully reflective raincoats keep dogs safe and visible in the dark,” added Tea Kainu.

 

It is important for PAIKKA also to respect our shared environment. Hence, each PAIKKA design is created with the best and most durable materials together with respected partners famed for outdoor apparel, fashion and awarded designs for humans. 

 

PAIKKA’s mission is to re-invent important daily moments in dogs’ lives through inventive sustainable products which are safe to use and equipped with uncompromised ergonomic and functional features. 

 

The PAIKKA collection consists of home and outdoor products for all seasons to improve the lives of dogs and their human companions.

 

PAIKKA is exhibiting at PATS Sandown on 26-27 March 2023 on stand S3 in the Esher Hall.

 

For more information visit https://paikka.pet/

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