Fish4Dogs staff got a slice of the action when a company celebration was held to celebrate its brand refresh.

A layered cake was produced - representing the packaging colours across the Finest Complete range – for a tea party launch at the company’s head office in Worcestershire.

The event was hosted by Fish4Dogs CEO Graham Smith and Head of Marketing Jo Mulgrew, who led the brand refresh project.

Ahead of the celebration, each member of the team was asked to vote for their favourite colour from the new bags, and on the day, they were presented with a gift mug in their colour of choice.

The rainbow palette was mirrored across the canteen which had been decorated with balloons and banners in corresponding colours for the event.

Said Graham: “The brand refresh has been a significant undertaking and has resulted in a fresh and vibrant new look which will be rolled out across the Fish4Dogs range. Our company has a real ‘family’ feel and we wanted every member to be aware of what was happening and help celebrate our achievement.

“The new packaging is being rolled out across the various lines, with Finest Complete undertaken first and our extensive treats range being unveiled very shortly. This will allow us to showcase our new look more widely to the public, at Crufts, in March.”