In This Issue
UK pet firm grows globally with US acquisition
Pet superstore wins prestigious business growth award
PATS picks Animal Rescue and Care as chosen charity for Sandown show
PIF launches cost-saving fuel card for members
Pet food bank numbers grow during cost-of-living crisis
Pet owners face grr-owing costs
Award-winning product featured in Regents Street store
54% of British pets get injured over Christmas
Burns announces winner for ‘Charity of the Year Award’
Vet referrals service relocates due to growing demand
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Pet owners advised to plan ahead for New Year fireworks
BIRA celebrates Welsh Government move to support retailers in budget
Fish food and treats range perfect for Winter condition
CSJ-sponsored handlers first and second
The best of last edition of Pet Trade Xtra
Asda launches frozen pet food in UK supermarket first
Pets at Home on hunt for bestsellers of tomorrow
Company goes international to re-shape future of pet food 
Pets & Friends launches refill station at Shrewsbury store
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Pet owners advised to plan ahead for New Year fireworks

An expert at a leading dog training app has revealed the surprising thing that dog owners should do to help pooches prepare for New Year’s Eve celebrations and fireworks.

 

While celebrating one year ending and welcoming in a new year is cause for jubilation in most people’s calendars, the associated celebratory fireworks can cause a lot of stress and anxiety for both new and even experienced dog owners.

 

Fireworks can often cause dogs across the UK to feel frightened and stressed, and in extreme circumstances can even make them bolt or run away.

 

In 2021, the RSCPA received a staggering 11,785 responses, each detailing the fear responses demonstrated by animals towards fireworks1, showing the impact this has on pets, and how critical it is for owners to help their dogs prepare. 

 

It’s important for owners to plan ahead of this annual event, so to lend a helping hand, Annie Mae-Levy, dog behaviour expert at Woofz, the first truly dog-centric app, has revealed the exact thing owners should be doing, and you may be surprised:

 

“We’re often told that we should avoid the sound of fireworks and mask it with classical music or the TV, but masking the sound of fireworks does not actually prepare your dog to cope with the sound if they were to hear it on a walk or in their own home or garden – where they should always feel safe and relaxed. My advice instead is to tackle the issue head-on, by playing gentle firework sounds on a music speaker in the house well before the lead-up to New Year’s Eve.

 

“Not only does this help to prepare your dog, and familiarise them with the sound, but by having greater control of the noise and being with them as you play it, you can help them to feel more relaxed and learn to cope with it. The aim is to start at a really low volume and watch your dog. If they’re showing any signs of stress, lower the volume! If they can be distracted with toys/ food / affection, then you might be able to try a higher volume. This is what we call gradual desensitisation! With enough time and practice your dog will learn that these noises are just a part of everyday life. Try building up the volume you play the firework sounds at, adding a couple of minutes each time, as well as playing it at various times throughout the day so they become used to its unpredictability.

 

“It’s important not to panic and show fear in your own tone of voice, but actually a really common misconception that we cannot comfort our dogs. Calm, long strokes and a relaxed tone of voice can be comforting in this context (regardless of the phrase we use!) If you show your dog that you are worried or concerned for them, they will pick up on these signs and think there is something to fear.”

 

Other tips recommended by Woofz to help owners support their dogs through New Year celebrations include:

  • If you haven’t had time to prepare this year, you may be best getting in touch with your vet to see if they can prescribe you some temporary medication which will help your dog to relax.
  • Double check that your dog is microchipped, wearing a tag and your garden is secure. Fireworks night is the most common time that dogs will spook and run away! I would suggest always having a lead on after dark for toilet breaks and never leaving the dog outside unsupervised.
  • Create a den-like safe space for your dog to go into and hide in should they want to. Essential lavender oil can be really calming for dogs, so I tend to rub this into any blankets or bedding inside the den too.
  • Draw blinds / curtains closed so that the dog cannot observe the flashing of light from the fireworks.
  • Walk your dog during the day when it’s light outside to avoid the times when fireworks are most likely to go off
  • Keep all windows and doors closed to reduce the sound of the fireworks
  • When your dog needs to go to the bathroom, go outside with them so they feel safer and calmer
  • Keep your dog distracted with a treat dispenser or brain stimulation toy so they focus on the activity as opposed to the noise of the fireworks

Woofz is a tried and tested dog app that helps you unlock the secrets to what makes your pet tick and create a more harmonious pet-person relationship with dog training lessons, pet tracker functionality, a puppy log, and a handy pet clicker tool all in one app.

 

Woofz is available on both iOS and Android devices via the App store or Google Play Store.

 

For more information, visit www.woofz.com or search ‘Woofz’ in the app store.

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