Pooch & Mutt will be exhibiting at Crufts, revealing its new look which launched earlier this year.

Visitors are invited to stop by Stand 134, Hall 3, to explore Pooch & Mutt’s full range of food, treats, and pet health favourites. The refreshed look, built around ‘for all breeds & needs’, is designed to make the menu easier to shop - helping retailers and pet owners navigate by breed and size, life stage, and specific needs.

Available exclusively at Crufts, Best-in-Show Bangers are sausage-flavoured, grain-free dog treats combining an indulgent smoky taste with functional benefits.

Made with high-protein Pork, and enriched with Collagen and Postbiotics to support skin and coat health and a balanced gut - Best-in-Show Bangers give Crufts visitors the first chance to try this 50g limited-edition launch, not currently sold online or through retail.

The brand will also be offering a sneak peek of a major product reveals happening later this year, signalling further expansion and innovation across new categories in 2026.

Paul Dennison, CEO of Pooch & Mutt, comments: “Crufts is where you really feel the momentum in the dog world. You hear in real time what owners are struggling with and what retailers are prioritising”. 

“It’s the perfect place to show how our rebrand works harder for customers and retailers. It’s clearer, quicker to shop, and built around real needs across life stage, breed, and size. We’re also using the show to trial something fun and functional with Best-in-Show Bangers and give visitors an early look at what’s coming next.” Dennison concludes.

Visitors can also expect celebrity ambassadors at the stand across the four day event.