HOWND, a pioneer of cruelty-free certified plant-powered products for dogs, has launched its vet approved nutritionally complete and balanced Superfood range into Pets At Home online. 

Packed with genuine goodness for optimal gut and overall health, HOWND wet and dry Superfood is suitable for all breeds and specifically developed with food intolerances and sensitive tummies in mind. 

Each plant-powered recipe is high in protein, low in fat and purines, and free from soya, wheat, GMO and animal derived ingredients. All flavours contain hydrating pumpkin for easy digestion and palatability, pre- and pro-biotics, marine algae as a rich source of Omega-3, as well as cranberries and blueberries to support a healthy urinary tract. The brand has also included Phytodroitin, an innovative cruelty-free alternative to commercially derived Chondroitin for joint support and mobility. 

Delicious Pumpkin, Quinoa & Moringa Dry Superfood is available in 2kg (RRP £15.39 ) and 10kg (£65.99 ) in fully recyclable eye-catching packaging. Popular wet food options include Hearty Quinoa & Pumpkin Casserole, Fresh Blueberry & Coconut Porridge with Chia & Moringa, and Fragrant Papaya Chia & Lentil Dahl With Coconut & Moringa. RRP £3.50 | 400g. 

“We’re delighted to have HOWND Superfood listed in Pets at Home as a healthy alternative diet. For the last ten years we’ve evolved as a plant-based wellness and nutrition brand for UK’s health conscious dog parents, and this is a tremendous milestone for us. We can't wait for pet parents to see the happiness it brings to their furry friends' mealtimes, whilst keeping them in optimal health and good shape,” Jo Amit, Product Director. 

HOWND has a single mission: to harness the boundless potential of plants to improve the health and wellbeing of dogs.

Since 2015, HOWND has evolved into a multi award-winning ethical lifestyle brand for dogs in the UK and overseas. The company was named as one of the most ethical businesses in the world by The Good Shopping Guide in January 2024, emerging top dog in categories such as environmental impact, animal welfare, and public record with a score of 98/100. 

The prestigious list of the Top 200 Ethical Companies and Brands recognised HOWND's commitment to positive ethical practices as they were independently certified through Ethical Accreditation by The Good Shopping Guide. HOWND plant-based nutritionally complete dog food has been included in the Food Tech 500 final ranking by Forward Fooding two years running.