In This Issue
Dog toy gets set to become a Christmas bestseller
Raw pet food recalled after salmonella alert
PATS sponsors Dogs for Good puppy
Pet firm's social media campaign hits a million
Scruffs improves and re-brands cat bedding collection
Different Dog introduces festive fine dining for Fido
Tetra adds105L aquarium to popular Starter Line range
Pet retailers urged to spread ‘Don’t wait, vaccinate’ message to rabbit owners
Don’t tough it out - RESIST!
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Pet shop set to close after 53 years
Shopping centre boost for pet shop business
Miracle Hand Barrier Serum from HOWND - a game changer for groomers’ hands
Nigel Moult is the new Commercial Director for Pet Brands
The best of the previous Pet Trade Xtra
Plans to tackle pet food factory smell given green light despite objections from local residents
American retail giant bans sale of pet food containing artificial colours, flavours and preservatives
Britain's most dog-friendly pub revealed
New trading standard guides launched to help pet retailers
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Different Dog introduces festive fine dining for Fido


Different Dog is making sure that our four legged friends also enjoy all the fabulous festive flavours. The company's limited-edition Christmas recipe – Festive Feast – features turkey, cranberry, sage, red cabbage and parsnips.


This special seasonal recipe has been created by Different Dog’s in-house pet nutritionist and vet. Its a completely new kind of healthy food – not raw, dry or wet –  made using fresh ingredients, gently cooked and then frozen. 


As with all the dishes in the range, every meal is made by hand, using high quality, sustainable ingredients from local suppliers, including British farmed meat.


Lovingly prepared by an enthusiastic team of canine professionals, each small batch of top quality nosh is supplied frozen – sealing in all the goodness. The result is a healthy, convenient and tasty fine dining solution for your dog.


Different Dog’s all-natural food is perfectly balanced to give a pet everything it needs.  Based on a classic Christmas dinner, the key ingredients are boosted with superfoods including kelp, salmon oil, chia seeds and turmeric.


Co-founders Charlie and Alex Thurstan said: “The health and happiness of the UK’s dogs are our top priorities over the festive period and beyond.


"Whether eaten as a tasty topper or a dog’s full diet – once you see how ‘wag-tastic’ our meals are, you won’t look back. We hope that Different Dog’s food is for life, not just for Christmas!”


Different Dog also produces dog hampers, gift cards and snacking treats to make sure no-one misses out on the festive fun this year.


The full range of recipes is available online at either via subscription or as a one-off purchase. The range is also stocked in a growing number of the UK’s leading independent pet retailers.

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