Karnlea Bone Broth has given its website a digital facelift to better highlight the health benefits of its collagen and mineral-packed supplement range.

The site features improved design and layout – enhancing the user journey for pet owners and trade customers alike. Health benefits and application are conveyed with greater impact using easy-to-understand infographics.

Brand development has been applied to support the introduction of new flavours and promotional bundles.

www.karnlea.com has also undergone optimisation for various browsers and devices – making it easier for customers to access on desktop, tablet or phone.

Managing Director Lara McCullough said that she was thrilled with the result.

“Our original site was developed during the company’s launch to create an online presence and provide a transactional platform for consumer sales and trade enquiries. As our range and brand identity continues to grow, it felt it appropriate to give our website a makeover to reflect this and draw greater attention to Karnlea’s health benefits for dogs and cats.

“We will continue to enhance and improve the site with new products and features over the coming months. We are keen to provide our customers with ‘added value’ content, news and offers.”

Karnlea Bone Broth is the first ‘ambient’ liquid bone broth for cats and dogs. Made from 100 per cent natural ingredients, it is slow cooked for up to 14 hours to extract high levels of protein, collagen and minerals.

It can be served as a liquid, straight from the carton, chilled for use as a jelly topper, frozen into treats/convenient portions, or used in home cooking and bakes.

For more information contact lara@karnlea.com or visit www.karnlea.com