London-based Waita Pets is gearing up for Crufts at the NEC Birmingham next week (Hall 1, Stand 124) by launching four new varieties of its popular freeze-dried treats for cats and dogs.
Waita Pets’ products stand out from the crowd due to a commitment to quality, transparency, and innovation in pet nutrition. At the core of the range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.
“Our product development is grounded in rigorous research and a strong commitment to nutritional integrity. We began by thoroughly studying species-appropriate diets, focusing on the natural nutritional needs of dogs and cats. This involved reviewing current scientific literature on raw and freeze-dried feeding, consulting veterinary nutrition guidelines, and analysing ingredient functionality to ensure our formulations deliver balanced, bioavailable nutrients,” says Bolun Li, co-founder of Waita Pets alongside his business partner, Wendy Wang.
All products are 100% natural with no added colouring, preservatives or additives and ingredients are supplied from researched, tried and trusted suppliers for their quality, freshness and manufacturing facilities.
Waita’s new treats include:
- Waita Freeze-Dried Pigeon Neck is a 100% single ingredient made from whole pigeon neck, including soft bone and cartilage. This novel protein is a natural source of calcium, phosphorus, and collagen, which support strong bones, joint health, and dental hygiene.
- Waita Freeze-Dried Goose Trachea is made from 100% goose trachea, a natural chew loaded with collagen and chondroitin to support joint health, cartilage repair, and skin elasticity. Its hollow, slightly crunchy texture also helps promote dental cleaning through chewing.
- Waita Freeze-Dried Ostrich Liver is made from 100% pure ostrich liver, offering a hypoallergenic organ treat for pets with sensitivities. As a novel protein, ostrich is an ideal option for elimination diets and allergy-prone pets, while providing high-quality protein, iron, and vitamin A for cellular health and vitality.
- Waita Freeze-Dried Beef Kidney is made from 100% pure beef kidney, a powerhouse organ meat naturally rich in iron, selenium, and B vitamins. These nutrients play vital roles in energy metabolism, red blood cell production, and immune support. Gently freeze-dried to preserve its nutritional profile, this single-ingredient treat is a clean and functional choice for dogs and cats.
You can see the full range of Waita Pets’ treats and food on their stand at Crufts NEC Birmingham 5-8 March Hall 1, Stand 124. You also have the opportunity to enter a free prize draw to win a bundle of goodies not only from Waita Pets but also from other exhibitors from Hall 1 by visiting Waita Pets’ social media pages. Enter before 3 March.
For further information on Waita Pets’ products, please visit: www.waitapets.co.uk
For trade customers visit: www.waitapets.co.uk/pages/wholesale-contact
