'The Scruffs 12 Days of Christmas campaign', which ran from Saturday 30th November to Wednesday 11th December 2019, has been reported as one of the most successful campaigns to date.
Scruffs had also partnered with Manchester Dogs Home for this year's event, along with leading pet food manufacturers Arden Grange and Lintbells, to offer hamper prizes on two of the promotional days.
Scruffs has confirmed a 50% increase in site traffic, and a 30% rise in engagement compared with the stats from the same period in 2018.
The Scruffs Christmas promotion has become an annual tradition since debut in 2014. In this time, Scruffs has given away over £5,000 worth of pet beds and accessories to owners around the globe.
In 2015, Scruffs notably donated a Grizzly Bear Bed (RRP: £199.99) to Border Collie Rescue UK as part of their Christmas event. In 2017, the company ran a 10-day giveaway event which generated over £1,000 worth of prizes during the period.
A spokesperson said: "We’re thrilled to report a successful Christmas competition, one which surpassed our expectations. We were able to give away a range of dog beds and accessories to our loyal fans, amassing to over £1,200 at RRP. We’d like to thank our followers for taking part, and to both our retail and charity partners for their additional support and involvement.”
For more information, please contact the Scruffs marketing department on pr@petslovescruffs.com.
