In This Issue
Podium Pet Products achieves King’s Award for Enterprise
Little BigPaw awarded Kings Award for Enterprise
Lintbells wins prestigious King’s Award for Enterprise
Pets at Home relaunches brand with new identity
Paleo Ridge launches new Classic Bone Broth range
UK charities win Purina BetterWithPets Prize 2023
Organisers plan for biggest-ever PATS show
UK dog food firm acquires Polish company
Jollyes’ 1,000th colleague appointed to run new store
Pet retailer reacts to emergency alert broadcast
Double delight for specialist pet PR company
Former director of Natusan launches cat care brand
Boredom-busting chews from Natural Cornish Pet
Forthglade sign TV’s Dr James Greenwood as ambassador
PIF releases Business of Pets Conference agenda
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Pets take priority when it comes to home improvements
RVC helps dachshund injured by bike collision
bira throws support behind tackling violence campaign
Award-winning brand extends team
Cat narrowly avoids losing leg after mysterious accident
The best of last edition of Pet Trade Xtra
Pet food brand switches to Amazon distribution
Birmingham’s new £10m pet hospital reaches fit-out stage
Entries invited for prestigious PetQuip Awards 2023
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UK dog food firm acquires Polish company

 

UK-based firm Butternut Box has acquired PsiBufet, Poland’s number one fresh dog food business. The acquisition allows the company to expand its European presence.

 

Aligned in their shared commitment to providing fresh meals that are complete, balanced and high-quality, this marks an exciting milestone for Butternut Box as it expands further into Europe and continues its mission to deliver tasty, healthy meals to dogs around the world.

 

Since its inception in 2016, Butternut Box has grown rapidly, raising over £100m in capital to date including investment from L Catterton, White Star Capital, Five Seasons Ventures, Passion Capital, Literacy Capital, Claret Capital and HSBC. It also recently became certified as a B Corporation, in part driven by the opening of Rudie’s Kitchen in March 2021, a fully integrated manufacturing and fulfilment facility; giving full visibility and control over emissions.

 

PsiBufet, founded in 2012, is a leading fresh dog food company in Poland known for its individually tailored fresh food for dogs. With this acquisition, PsiBufet’s customers will enjoy better quality fresh food, a wider range of products, and a more advanced online customer experience. In turn, Butternut Box is able to expand its activities to Central and Eastern Europe, with Poland serving as a regional hub for the group's operations and enabling wider growth into Europe, so the group may help even more dogs live healthier and happier lives through a fresh diet.

 

"We are thrilled to welcome PsiBufet to the Butternut Box team," said Kevin Glynn, co-founder of Butternut Box. "PsiBufet shares our commitment to providing dogs with fresh, wholesome, nutritious meals, and we are excited to bring their expertise and product offerings into our portfolio. This acquisition allows us to scale our operations in Europe and bring the Butternut Box experience to even more dog owners and their beloved dogs."

 

"We are delighted that PsiBufet and Butternut Box have become one team. We have been actively supporting PsiBufet's journey for several years and are extremely impressed with the progress they have made. We are pleased that together we will be able to take care of dogs' health and happiness in Poland, and all over Europe. We’re really excited about continuing to serve customers the best quality fresh dog food in the Polish market," says David Nolan, co-founder of Butternut Box.

 

"Butternut Box has been supporting us for over three years. It is not only a capital investor but above all a strategic one, sharing their knowledge and experience. Our companies share a common organisational culture and, above all, a mission: to provide health and happiness to dogs and their humans all over the world. I am pleased that, thanks to the relationship, we will be able to offer customers in Poland the highest quality products," says Piotr Wawrysiuk, founder, and CEO of PsiBufet.

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