In This Issue
Company says 'adios plastic' with new poop bags
Plant-based dog food recipe approved as vegan product
The UK’s Spring pet industry exhibition is just days away
Initiative to revolutionise pet healthcare industry
Natures Menu and True Instinct receive top service award
Lily's Kitchen creates ultimate Doggy Dentist experience
New B2B ordering model for Penny & Pepe Pet Grass
PetQuip secures government funding for Interzoo
Oscar rewards loyal customers with year's supply of food
Sainsbury’s launches interactive tool to help pet owners
Get your own copy of Pet Trade Xtra
Pet store set to close after more than 40 years of trading
What to expect at Petindex
Bermuda goes from strength to strength!
Vet centre gives Spring Spaniel new lease of life
World-respected veterinary nutritionist to give live webinar
The best of last weeks Pet Trade Xtra
Pet shop averts threat of closure over rent arrears
UK pet product suppliers get set for Global Pet Expo 2020
Pet firms set fair to weather Brexit storms
SQP training soon to be available online
Pet humanisation and gifting continues to boost spending
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Lily's Kitchen creates ultimate Doggy Dentist experience

 

To coincide with Pet Dental Health Month in February, Lily’s Kitchen has created the ultimate Doggy Dentist experience for pups and their owners.

 

The Doggy Dentist Pop-up  is taking place at 297 Westbourne Grove, Notting Hill, London, W11 2QA, on February 13-16.

 

According to Lily’s Kitchen research:

  • Less than half of dog owners take their dog for an annual dental inspection
  • Over half believe their dog suffers from bad breath
  • A third wouldn’t know what to do if their dog had a dental issue

The dental experience in London will include:

  • A canine-friendly check-in – pets and their parents will be greeted by a friendly receptionist who will guide them through a series of short and snappy questions (including some fun ones!) to ensure the expert vet has all the important dental details. 
  • The petting room – this is where the real fun begins. No more nervous panting in the waiting room, it’s playtime! ‘Play buddies’ will keep dogs entertained hunting for Woofbrush rewards in the ball pool while owners learn all about the science behind Lily’s Kitchen’s innovative, natural dental chew and how best to care for their dog’s teeth via an interactive quiz and fun fact-trail.
  • An expert check-up – time to show those pearly whites, but don’t worry there’s no intimidating examination table in this room. Woofers get to relax and watch squirrels on the TV screen as the vet takes a peep at their chompers. As well as best dental care practice advice for canine companions, each dog will receive a Woofbrush to make sure they’re selfie ready!
  • Snap the Hollywoof smile – stop by our photobooth before you go, have your dog pose for a snap for the Hollywoof Hall of Fame. Photos will be sent directly to your smartphone for you to share with all your pup’s adoring fans on social media, and can also be printed on site for you to put on your fridge back home.

Henrietta Morrison, founder of Lily’s Kitchen, comments: “Keeping dogs’ teeth in good condition is really important and very much part of being a responsible pet owner. However many don’t feel confident about how to properly brush their dog’s teeth or know where to get advice on good canine dental practice. It can be a bit embarrassing when the vet looks at your dog’s teeth and says we should be doing a much better job.

 

“Which is why we have created our unique Doggy Dentist pop up. We want to give dog owners lots of tips and tricks to ensure their dog’s teeth are in tip top condition. We think it will be the best dental experience they’ve ever have and what better time to do it than Pet Dental Health Month!”

 

Pet owners can book their visit to the Lily’s Kitchen Doggy Dentist in advance: A limited number of 30-minute bookings will be available each day, as well as a number of walk-in appointments, subject to availability, and limited to two dogs per entry.  Guests can book their visit at Eventbrite here: https://www.eventbrite.co.uk/e/lilys-kitchen-doggy-dentist-tickets-91135668237

 

Every Doggy Dentist visitor will get to take home Lily’s Kitchen Woofbrush dental chews to help them keep up the good work on dental care.

 

A Woofbrush a day keeps the dog breath away

 

Dog guests at the Lily’s Kitchen Doggy Dentist will be given Lily’s Kitchen’s Woofbrush dental chews which are available in three sizes in Tesco, Pets at Home, hundreds of independent pet shops and online at www.lilyskitchen.co.uk. RRP from £1.20 (single chew) and from £6.00 (multipack of 7).

 

Lily’s Kitchen has worked with an expert vet dentist to develop these delicious, chewy, spongey dental chews, which are made from natural ingredients including fennel, parsley, coconut oil, algae and decaf green tea extract.

 

Unlike other well-known dental sticks, feeding Woofbrush chews as part of a dog’s daily dental regime leaves owners feeling totally guilt-free as they contain no sugar or chemicals. Unlike human toothpaste, dogs swallow their dental chew. But because Woofbrush is free from any hidden nasties, owners needn’t worry about what happens when it is swallowed after chewing. 

 

Woofbrush is designed to fight plaque, which can be a major cause of poor canine dental health. Thanks to its unique spongey texture, Woofbrush goes right to the gumline when chewed, which is where plaque build-up can be hard to tackle. Woofbrush is designed to clean teeth and freshen breath; bad smelling dog breath can often be a sign of poor dental health and can lead to further health issues affecting the liver, kidneys and heart. 

 

As well as these dental health benefits, Woofbrush chews deliver on taste too. Each Woofbrush is a long-lasting chew that dogs adore whilst also cleaning their teeth daily.

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