In This Issue
Pet retail group Jollyes sold to private equity firm
New dates for PATS Sandown 2019 announced
HOWND hopes to raise $50,000 to bring innovative antimicrobial pet bowl to market
‘Full of Love and Pride’ recipes from Lily's Kitchen
Three weeks to go until Bring Your Dog To Work Day
UK owners unaware pets at risk, reveals new survey
Beaphar unveils new branding at Interzoo 2018
Think Parrots Show returns to Kempton Park Racecourse
Add your grooming business to online directory
PFMA responds to Defra’s Future Farming Consultation
Get your own copy of Pet Trade Xtra
3 pet food suppliers are dominating the industry — but the competition is heating up
Vet’s Kitchen launches Puppy Pack to support new pet owners
Beaphar UK strengthens team with two new veterinary nurses
Pets at Home issues flea warning
Pet Groomers and Regulation: BIGA members are asked to have their say
Brambles negotiating on behalf of wildlife rescue centres
CSJ solves tiny appetite issue
Pet insurance claims are through the WOOF
The best of the previous Pet Trade Xtra
50 British exporters exhibit in strength and achieve great inroads into export markets at Interzoo 2018
Barking Heads and Meowing Heads reveal major makeovers
Natures Menu adds True Instinct Advisor Course to Portfolio
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Barking Heads and Meowing Heads reveal major makeovers

Natural pet food brands Barking Heads and Meowing Heads have undergone a major brand evolution, with new designs to be rolled out across their entire portfolios.


Pet Food UK, the company behind Barking Heads and Meowing Heads, has modernised and unified its packaging designs, moving to flavour-led ranges which communicate the nutritional benefits of the products while retaining the brands’ famed humour and irreverence.


A new flavour, Beef Waggington, has been introduced, while brand mascots Bailey the dog and Phoebe the cat have been promoted to Head of Happiness and Head of HR (Health & Recreation) respectively.


The company has also moved from tins to pouches on its wet ranges, which provide the food with a fuller flavour and reflect consumers’ increasing desire for simple, high quality packaging. All products are made with natural ingredients, completely free from artificial colours, flavours, preservatives and GM ingredients, approved by vets, and boasting up to 93% meat content.


Founded in 2008 by Paul Hunter, Dave O’Regan and Jim Moloney, Barking Heads and Meowing Heads were launched with the mission to help all dogs and cats to live happier, healthier lives by providing the foods they naturally deserve. In 2017, Pet Food UK received a £5m investment from Piper, the UK’s leading specialist investor in consumer brands, and food industry veteran Mark Escolme (Gü Puddings, Spillers, SC Johnson and Findus) joined as chairman. In February, Pet Food UK featured in the Sunday Times SME Export Track 100 after increasing international sales by 80% over two years.


Sarah Kaye, Managing Director of Pet Food UK, said: ‘As we approach our 10th anniversary, we’re excited to have given our sibling brands major makeovers which convey our message of absolute quality while retaining our inimitable personality. The natural premium sector is growing 27% YoY* as consumers rightly demand the very best food for their pets. We look forward to continuing to bring health, happiness and fun to dogs and cats everywhere.’


The new designs will be unveiled in Waitrose stores this month (May) and roll out to other stockists thereafter.

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