Company of Animals has secured a prestigious World Branding Award for its flagship brand Halti.
The prestigious accolade was bestowed upon the company at the annual World Branding Awards ceremony in Vienna, a celebration of excellence and innovation in branding from around the globe with over 100,000 pet and animal lovers from 32 countries, across 5 continents voting for their favourite brands.
The World Branding Awards recognise outstanding achievements in branding across various industries, honouring companies that have successfully positioned their brands as paragons of excellence and achieved unrivalled recognition among consumers. Following a rigorous assessment process, Company of Animals emerged victorious in the "Apparel and Accessories – Harnesses" category, reaffirming its unwavering commitment to providing top-notch pet training solutions to pet owners worldwide.
Halti, the flagship brand of Company of Animals, has been an industry leader since its inception. With an unwavering focus on developing humane and effective training products, Halti has forged a strong bond with pet owners and trainers alike. The brand's revolutionary Halti Headcollar, designed to gently steer dogs' heads to control their movement, has garnered widespread acclaim for its unparalleled effectiveness in promoting positive behaviour in dogs without causing any discomfort.
"We are absolutely thrilled and deeply honoured to receive the World Branding Award for Halti," said Dr Roger Mugford, Founder of Company of Animals. "This recognition is a testament to our team's relentless dedication to enhancing the lives of pets and their owners through our innovative training solutions. We have always believed in the power of positive reinforcement and gentle training techniques, and this award reinforces our commitment to making a positive impact in the lives of countless pets around the world."
With a global presence and a rapidly expanding customer base, Company of Animals has demonstrated its prowess in nurturing an enduring brand identity that resonates with pet owners worldwide. The World Branding Award serves as a testament to the brand's exceptional vision, creativity, and unwavering pursuit of excellence.
Over the years, Halti has received glowing reviews and endorsements from professional trainers, veterinarians, and pet owners, solidifying its position as a brand that pet lovers can trust and rely on. The award is a testament to Halti's genuine desire to create harmonious relationships between pets and their owners, enhancing the well-being of both.
The World Branding Award recognises Company of Animals' and Halti's dedication to innovation, ethical practices, and customer satisfaction. It reflects the company's efforts to provide pet owners with effective, compassionate, and scientifically backed training solutions that empower them to build a lasting bond with their furry companions.
Other World Branding Award winners from the UK were:
- Truline (dog food – dry/kibble)
- Pets at Home (pet superstore)
- Royal Veterinary College (veterinary education)
- Humane Society International (animal welfare)
- Petplan (pet insurance)
- Encore (cat food – canned/pouch))
- APPLAWS (natural treats)
- Hills Prescription Diet (dog food)
- Animal Planet (media)
- Purina Friskies (cat food – dry/kibble)
