In This Issue
Podium Pet Products boss welcomed by King Charles at Buckingham Palace reception
Successful ‘lockdown’ pet store launches new dog treats
Bid to attract more talent with new benefits package
The Innocent Hound continues to grow as it turns 10
Fetch of the Day – a unique seaside food van for dogs
Pedigree Wholesale hosts supplier day conference
Show first for Karnlea Bone Broth
Pet firm supports initiative to prevent dog attacks
Supreme Petfoods celebrates double victory
Get your own copy of Pet Trade Xtra
Retailer's bold move to save pet lives this summer
Protecting pets through release of Johnson’s Guardian Home Flea Spray
Retailers have opportunity to 'revitalise' the high street
The best of last edition of Pet Trade Xtra
Pet bed topper wins major New Product Award
Pets at Home set to bring new brand to life in stores
Norfolk Industries secures contract with Bestpets
Leading pet industry awards now open for entries
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Retailer's bold move to save pet lives this summer

 

Arken Zoo – Sweden’s largest pet store chain – has created the Heatstriker, a new product that combines an emergency hammer with a water container. Tthe dual-purpose tool allows quick rescue of a pet trapped in a car as well as direct access to drinking water.

 

Supported by Swedish law, the Heatstriker can be used to smash a car window if an animal’s health or life is in danger. The relevant legal clause and educational information about dangerous temperatures are printed on the bottle itself, while the packaging displays the steps users need to take before using the Heatstriker.

 

This summer, Heatstrikers are displayed on parking lots around Sweden, available for the public to use in an emergency. The Heatstriker will also be sold in Arken Zoo stores nationwide.

 

The main purpose of the Heatstriker is to serve as a powerful reminder to never leave pets in a hot car.

 

Sarah Frelin Ekvall, Head of Marketing at Arken Zoo, says: “As we are expecting a record hot summer, it is of utmost importance that no pets are left in hot cars. The Heatstriker provides an opportunity to act in an emergency by smashing the car window safely in order to save a life, as supported by law.

 

“Essentially, we hope that the Heatstriker will never be required, and instead serve as an important reminder that cars are for transportation only, never to leave a pet in a locked, hot car, not even for a ‘quick, few minutes’.”

 

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