Justin Heaton, a well recognised face in the pet industry and a former Division Director at Westland's Pet Division, has joined his wife Chloe as a director in their family business – The Innocent Pet Care Company Limited.

With a decade of experience working in the pet food industry Justin brings a wealth of expertise to the luxury treat manufacturer.

Joining the business was a natural step for Justin. He has a shared passion for the core values of the business as well as a wealth of experience.

“Both Chloe and I are mad about hounds,” comments Justin. “That’s why all our products are natural, ethically sourced and of the highest quality. I am very excited to be part of such a dynamic business and to be working with Chloe – let’s hope she feels the same!”

The Innocent Hound and The Innocent Cat treats are luxury, hypoallergenic treats made from 80% British, sustainably sourced fresh meat. All our treats are air-dried, not cooked and are suitable for raw feeding.