BSB Products, the exclusive importer and distributor of Petcurean Premium Pet Foods in the UK, has announced that GATHER Endless Valley – a plant-based recipe for adult dogs – has been accredited as an approved vegan product by the Vegetarian Society.
To be accredited, products must be free from animal-derived ingredients, GMO-free, have no cross-contamination during production and no animal testing conducted or commissioned.
GATHER Endless Valley is formulated with certified organic peas and other sustainably grown, pure and natural ingredients. The peas used are certified organic in compliance with the European Union Organic Standards. The recipe is non-GMO and contains zero rendered ingredients, animal ingredients, artificial colours, flavours or preservatives.
The product has been widely embraced by dogs and their owners who either prefer a plant-based diet for personal reasons or require it due to their pet’s food sensitivities or other health reasons.
Karen Rodger, director at BSB Products, said: “A plant-based diet is now a viable option for dogs. The key for adult dogs is that they consume sufficient protein containing all 10 essential amino acids, and complementary ingredients that provide complete and balanced nutrition, all of which is delivered by GATHER Endless Valley.
“We are very excited that Petcurean’s GATHER Endless Valley has been recognised by the Vegetarian Society as an approved vegan product. Consumers can feel confident that they are choosing a premium-quality recipe that has met the strict criteria of the Vegetarian Society in both the sourcing of ingredients and the production method.”
Every supplier of ingredients for GATHER Endless Valley has to meet Petcurean’s strict criteria for sustainability, including:
- Protecting water supplies and limiting water use
- Protecting farmer and producer livelihoods
- Ensuring the preservation of natural resources
- Actively working to preserve biodiversity
GATHER Endless Valley also utilises a USDA certified bio-based packaging, reducing the use of petroleum-based resources by 30 per cent.
The product is available in 2.7kg and 7.3kg bags. It can be purchased online at bsbproducts.co.uk or from pet retailers across the UK and Ireland.
