Pet Brands is celebrating the successful launch of the Cath Kidston range at Zoomark last month. Using the stand space to fully embrace the vintage ethos of the brand, Pet Brands used a ‘Best in Show' theme to ensure the new products really stood out.

The brands benefits from international recognition and there was a great deal of excitement around its expansion into pet care.

Pet Brands Commercial Director, Nigel Moult, says he was delighted by the response and the stand design.

"The team did a great job of showing how striking the new Cath Kidston range can look in store. Cath Kidston loaned us some iconic Stanley dog models, inspired by Cath's own beloved Lakeland Terrier. We also used one of Cath Kidston's instantly recognisable wallpaper prints and vintage furniture, as well as trophies and rosettes to really set the scene. The products really took centre-stage though judging by the excited reactions of show visitors."

Positioning the stand in the British Pavilion was a natural choice given the British heritage of the Cath Kidston brand and interest from UK and International retailers alike was strong, with a real demand for export.

Nigel notes that the launch to end consumers in September is already projected to be so successful that a range extension is being discussed for 2020.

"For pet owners who love their pets and want their homes to look beautiful too, the range has so much to offer. We were thrilled to see that others shared our vision of the potential for the Cath Kidston brand in pet care and look forward to seeing it in pet shops, garden centres and Cath Kidston stores."

The full Cath Kidston pet care range is available to view at the Pet Brands showrooms. For further information, contact 01924 459573.