3P Enterprise, the pet accessories manufacturer and distributor, is set to strengthen its offering under the Henry Wag brand with the launch of a range of new products to help pets and their owners.

Now in its 15th year of trading, 3P Enterprise has been working with manufacturers to develop a range of premium quality, practical products designed to improve the health and wellbeing of pets and simplify pet ownership. The focus on health and wellbeing and the development of these new products under the Henry Wag brand represents a new phase in the growth of the 3P Enterprise.


“After the success of the Elevated Bed, we recognise there is an opportunity grow the Henry Wag brand through product innovation,” comments 3P director Grant Rogers.

“By understanding our customers and their needs we have been able to design a range of products which improve a pet’s  health and wellbeing and make caring for your pet easier.”

Under the new program, the Elevated Dog Bed will be relaunched with an improved frame and fabric construction, but will retain the benefits of a solid board base to promote a healthy flat sleeping position, supporting the dog’s back and hips. The design makes it easy for the owner to clean around the bed.

At PATS Sandown, 3P unveiled a range of Henry Wag travel accessories and summer products conceived to promote outdoor activities and increase vitality in both pets and owners.

To date 3P has focused on the product range available from its overseas suppliers, and whilst 3P has sole distribution agreements on many items, often these products are developed for the US market, which do not always meet the needs and requirements of European consumers.

With their experience in the pet industry and in product design the range of products have been developed by 3P specifically to meet the needs of the British and European markets.

Buyers can experience the 3P’s new focus on health, happiness and ease of ownership at PATS Sandown Stand M11.