Pet wellness firm Wellpaws has sealed a major distribution deal with Vital Pet Group. The partnership marks a milestone moment for the brand, which launched less than a year ago and has already built strong momentum in the fast-growing market.  

Wellpaws products are set to land on shelves nationwide and will reach thousands of independent retailers, chains, and vets through Vital’s extensive network. 

For over 40 years, Vital Pet Group has been the backbone of the UK pet trade, supplying everything from everyday essentials to new innovations and exclusive lines. 

This new listing puts Wellpaws front and centre of the UK pet retail landscape, signalling another strong step forward in its mission to bring premium wellness to pets everywhere. 

Wellpaws CEO Neil Yadolahi said: “Partnering with Vital Pet Group is a huge moment for Wellpaws.  Their reach and reputation will help us bring our products to more pet lovers across the country and support our mission to make pet wellness accessible at every level of retail.”